Str 581 Week 6 Capstone 3 Essay

1398 Words Nov 12th, 2014 6 Pages
STR 581 Week 6 Capstone 3 www.StudentWhiz.com

1. A company that attempts to lead its industry in price and convenience by pursuing a focus on lean and efficient operations is pursuing what strategy?
• Operational excellence
• Low-cost leadership
• Customer intimacy
• Product leadership

2. One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenience.
• technological improvement
• feature improvement
• style improvement
• quality improvement
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3. Marketers need to identify the
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A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called
• competitor profile
• financial position
• vendor profile
• customer profile

9. The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda
• ethics
• sustainability
• rules
• righteousness

10. Large-scale, future-oriented plans for interacting with the competitive environment to achieve the company objective refers to its
• strategy
• dynamic policies
• competitive analysis
• goals
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11. With ________ as a target market strategy, the firm concentrates on serving many needs of a particular customer group.
• single-segment concentration
• product specialization
• market specialization
• selective specialization

12. Company X's principal strength is its inbound and outbound logistics system; its relative weakness, however, is after-sales service. Its competitor, Company Y, however is often plagued with lagging shipments and an inflexible distribution setup. Company Y remains successful because it maintains a fully staffed service department and, as a result, the company is known for its dependable service. This type of analysis allows them to

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