Starbucks is one of the biggest Global industries of coffee; I think the most important part that makes them to be a global coffee leader is brand localization. Starbucks started its international expansion by entering in Japan and followed by many other Asian like Korea and China in the later years and made a huge success. According to Erkan “Starbucks currently serve 40 million customers a week”(Erkan, 2012) which is a huge amount of customers that are needed to have the best treatment.
Starbucks a popular company centralized in giving added value based on the experience given to their customers to enjoy the coffee in the shop, this coffee shop aims to provide not only a cup of coffee but serving their coffee in a socially and authentic presence, Today this coffee shop is serving through more than fifty countries and in my opinion this is one of the most important part that makes Starbucks been a …show more content…
Though Internet its customers promote themselves the company and this creates a strong relationship with the customers. Another promotion strategy used is the reward card that consists in earning two stars per dollar spent receiving a reward earning 125 stars, also the gift card provided to loyal customers that has the benefit to introduce new customers to the shop and it is also a costless advertisement for the company. According to Kathleen Lee “Starbucks uses minimal advertising and has grown on word of mouth and brand recognition”(Grc,
Starbucks a popular company centralized in giving added value based on the experience given to their customers to enjoy the coffee in the shop, this coffee shop aims to provide not only a cup of coffee but serving their coffee in a socially and authentic presence, Today this coffee shop is serving through more than fifty countries and in my opinion this is one of the most important part that makes Starbucks been a …show more content…
Though Internet its customers promote themselves the company and this creates a strong relationship with the customers. Another promotion strategy used is the reward card that consists in earning two stars per dollar spent receiving a reward earning 125 stars, also the gift card provided to loyal customers that has the benefit to introduce new customers to the shop and it is also a costless advertisement for the company. According to Kathleen Lee “Starbucks uses minimal advertising and has grown on word of mouth and brand recognition”(Grc,