Running Head: STARBUCKS’ SUCCESS – MORE THAN JAVA!
Assignment 1: Starbucks’ Strategy Starbucks’ Success – More than Java!
MGT 500 – Modern Management
Professor – Dr. Robert A. Miller Jr.
July 21, 2013
1. Suggest the key elements of Starbucks’ organizational culture that contributes to its success in a global economy. Indicate management’s role with creating and sustaining the organizational culture. The Starbucks Corporation presents a strong appeal for potential customers and employees because it has a strong organizational culture based on its values, which include “ethical sourcing, environmental stewardship and community
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Provide support for your rationale. One of Starbucks decision making guidelines gives their Baristas the authority to offer customers many choices. Starbucks employees are not called employees, but Partners. “Being a Starbucks Partner” is not just a word to the employees at Starbucks it is the relationship they have to each other and how they work together to enhance their customers lives. (Working at Starbucks, 2013). Along with this personalized customer service, Starbucks has enhanced their stores to include appealing offerings that allow customers to enjoy a pleasant experience every time they walk into a Starbucks. These extras include Wi-Fi, a digital network, music, books, mobile apps, entertainment, and comfortable chairs. Along with great coffee and food, these extras add to the ambiance and entice customers to come and stay for a while. Starbucks’ has made it their mission to create a unique experience for their customers by providing these extra innovative offerings. These added features are what set Starbucks apart from other coffee shops. Customers go to Starbucks for more than a cup of java. They go to Starbucks to meet a friend or colleague, to check their email or go on the internet, to take a break from a busy day, to recharge, to study, to read, to listen to music, or just to relax. Creating this atmosphere where customers feel comfortable just “hanging out” is how Starbucks has carved out a