Company Background: Staples is chain of office supply stores which is in business for almost 30 years. Over a span of three decades, Staples expanded its operations to other sectors like electronics, furniture etc. It turned to be a leader in its sector with its presence in few other countries placing it in the list of companies with global footprint. With increase in competition from other stores and online e-commerce giants, Staples is struggling a bit lately to withstand its market position as a leader in its business.
SWOT Analysis:
Strengths:
• Well established brand-value
• Customer base
• Reliability and Quality of products
• Online sales
• Electronics and Other products
Weaknesses:
• Decreasing Sales
• Customer support management …show more content…
• The company sales for second quarter ended 2 Aug 2014 is around $5.2 billion which is 2% less than the same quarter sales from the last year.
• Company closed 80 stores in second quarter in North America this year and looking forward to close another 140 stores by the end of 2014 due to less sales and cost cutting.
Proposed situation:
• Promoting more online sales and reducing the number of stores so that the store maintenance costs can be significantly reduced.
• Increase the customer base by providing more advertising and more offers without significantly affecting the margins
• Expand more stores globally where the cost of operating is less and the having less competitors presence
• Increase the scope of inventory adding more products which in turn increase the volume of the business.
Goals:
• Increase market share in North America by three percent year over year for next 3 years.
• Increase the number of corporate and business customers by 5% in next 2 years.
• Increase the online sales by 20% in next 3 years and encourage customers to place the order online and pick it up in the store with free
SWOT Analysis:
Strengths:
• Well established brand-value
• Customer base
• Reliability and Quality of products
• Online sales
• Electronics and Other products
Weaknesses:
• Decreasing Sales
• Customer support management …show more content…
• The company sales for second quarter ended 2 Aug 2014 is around $5.2 billion which is 2% less than the same quarter sales from the last year.
• Company closed 80 stores in second quarter in North America this year and looking forward to close another 140 stores by the end of 2014 due to less sales and cost cutting.
Proposed situation:
• Promoting more online sales and reducing the number of stores so that the store maintenance costs can be significantly reduced.
• Increase the customer base by providing more advertising and more offers without significantly affecting the margins
• Expand more stores globally where the cost of operating is less and the having less competitors presence
• Increase the scope of inventory adding more products which in turn increase the volume of the business.
Goals:
• Increase market share in North America by three percent year over year for next 3 years.
• Increase the number of corporate and business customers by 5% in next 2 years.
• Increase the online sales by 20% in next 3 years and encourage customers to place the order online and pick it up in the store with free