The industry I am investigating is the dollar and other general merchandise industry. In this industry companies sell a variety of merchandise including consumables and housewares through retail locations. In this industry there are about 34,000 retail outlets in the US, which have a combined annual revenue of about $55 billion. The industry includes single-price merchandisers as well as general merchandise stores. Department stores, discount department stores, and warehouse clubs and superstores are covered in separate industry profiles. (Hoover, 2015).
I will be researching Dollar General Corporation. The mission statement is “Serving Others”, in which they include customers, employees, shareholders and the public (Farfan, 2015). This …show more content…
Strategic growth plan Dollar General will open 730 new stores in 2015 and enter new states such as Maine, Rhode Island and Oregon. Combined with the remodel or relocation of another 875 stores, the investment in physical stores will see Dollar General expand selling space by 6 percent on top of its existing store base of 11,715 locations. 1. Describe the industry in which the company operates.
Dollar General operates in the discount retail industry
2. What is the company’s stated strategy? Is it a winning strategy?
Dollar General has a growth strategy that includes opening two stores every day. They plan on opening 730 stores in 2015 and expanding into three more states. They are also remodeling 875 stores and expand selling space by 6 percent in their 11,715 top performing stores. This strategy shows how Dollar General is doing what their competitors won’t do or cannot do. Dollar General has strived to be the basic “get in and get out” small box retail store, with locations in rural areas, unlike Walmart or
I will be researching Dollar General Corporation. The mission statement is “Serving Others”, in which they include customers, employees, shareholders and the public (Farfan, 2015). This …show more content…
Strategic growth plan Dollar General will open 730 new stores in 2015 and enter new states such as Maine, Rhode Island and Oregon. Combined with the remodel or relocation of another 875 stores, the investment in physical stores will see Dollar General expand selling space by 6 percent on top of its existing store base of 11,715 locations. 1. Describe the industry in which the company operates.
Dollar General operates in the discount retail industry
2. What is the company’s stated strategy? Is it a winning strategy?
Dollar General has a growth strategy that includes opening two stores every day. They plan on opening 730 stores in 2015 and expanding into three more states. They are also remodeling 875 stores and expand selling space by 6 percent in their 11,715 top performing stores. This strategy shows how Dollar General is doing what their competitors won’t do or cannot do. Dollar General has strived to be the basic “get in and get out” small box retail store, with locations in rural areas, unlike Walmart or