Southwest Airlines And The Airline Industry Essay

1206 Words Oct 14th, 2016 5 Pages
Every day, more than 700 Southwest Airline Boeing 737s fly 4,000 flights across a network of 98 destinations in the United States and seven additional countries. Southwest Airlines Customer Representatives book, on average, 54,557 reservations daily. The weekly reservations add up to be over 382,948 and 1. 7 million reservations are made monthly. This makes Southwest Airlines one of the most popular choices in flights, especially since Southwest is the only major U.S. airline to offer Bags Fly Free to everyone. In addition to flights, customers are able to make car, hotel, and complete vacation package reservations. Inside Southwest airlines will describe the history, the culture, there corporate social responsibility and interesting facts. Southwest Airlines has forty three consecutive years of annual profitability, which is a record unmatched in the U.S. airline industry. Founded on June 18th, 1971 in Dallas, Texas, Rollin King and Herb Kelleher started with three Boeing 737 aircraft serving three Texas cities Houston, Dallas, and San Antonio. Rollin King’s background was a U.S businessman and an investment consultant and Herb Kelleher was a former lawyer before opening Southwest. Texas native, Gary Kelly became the company’s CEO, President, and Chairman in 2004. Kelly also has thirty years of Southwest veteran experience, as a Controller. The company’s mission is “dedication to the highest quality of customer service delivered with a sense of warmth, friendliness,…

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