NASCAR is currently making sustainability efforts within its organization. One of which is partnership with Liberty Tire Recycling which is an eco-friendly incentive that recycles the GoodYear tires used throughout the racing year (Fava, 2013). At a time where being eco-friendly and creating incentives that help our earthly environment, it is important for companies and organizations to address these concerns for consumers. In 2008, NASCAR Green was created and as of 2013, assisted the organization to become the “largest recycling and tree planting programs in sports”. These initiatives are not only show the world how they a performing sustainability, but to encourage fans to execute them as well (“NASCAR Green”, 2013).
NASCAR should continue
NASCAR should continue