The Importance Of Marketing To Women

Superior Essays
“The fear he’d grown up with of not having enough money, which no amount of winning scholarships and fellowships had taken away, returned with undiminished force. Madeline’s immunity from want, he realized now, had always been part of her attraction for him. He’d thought he didn’t care about her money until this moment, when he realized that, if she left, her money would leave with her.” (Euginides, 282-283).
With Leonard being afraid of Madeline (and her money) leaving him, this would represent the financial dependency in which he has for Madeline. Considering how Madeline is providing her for her male counterpart (during the Contemporary era), this would support my claim in the change of social expectations of both men and women due to more opportunities being available to women.
…show more content…
“One of the main reasons why more women are out earning their husbands is the simple fact that there are larger numbers of women working now than in the past” (About Marketing to Women, 1995). This statement supports my claim as to how women are now being financially depended on by men because of how more opportunities are being given to women. These opportunities have changed the expectations that are assigned to both men and women. In our society today, the primary expectation for women is to be a breadwinner while the expectation for men is to depend on women. In a sense, the financial expectations of the roles for women and for men have swapped. As time goes on, it gave women more opportunities to be depended on

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