Smoke Smoking Essay

2052 Words 9 Pages
Effectiveness of Surgeon General’s Smoking and Health Report In the early sixties it was quite uncommon for Americans to not smoke cigarettes. In fact, it was considered fashionable and done everywhere, with no restrictions. People were not concerned or necessarily aware of the health risks. In fact, the Centers for Disease Control and Prevention reported that about sixty-six percent of Americans over the age of eighteen smoked cigarettes regularly, this did not include the large amount of teenagers under eighteen who also commonly smoked cigarettes. The tobacco industry was far from the “bad guy”. They were endorsed by doctors, dentists, athletes, and celebrities and even sponsored many popular game shows and cartoons. Shortly after Luther …show more content…
The Public Health Cigarette Smoking Act of 1970 was the next big step to end this dangerous trend. This act changed the warning labels to state “WARNING: THE SURGEON GENERAL HAS DETERMINED THAT CIGARETTE SMOKING IS DANGEROUS TO YOUR HEALTH". This may not seem like a very significant change but it is important to realize instead of stating cigarettes “may be hazardous to your health”, it is now determined to be dangerous to your health. Additionally, the nation’s leading spokesman of public health, the Surgeon General, determines the health risk warning. It also required that this label must be put on all advertisements. This is an important aspect of the Act because even though companies put it very small and at the bottom of the advertisement, it was a constant reminder, to even non-smokers, that even though the cigarettes are advertised to look cool and exciting, it is dangerous and unhealthy. So, hopefully if one were to see a warning so many times they would eventually stay away from them and subconsciously register cigarettes as bad. Lastly, it banned cigarette advertising on television and radio, which essentially altered whom they were targeting, being it was not as easy to target the youth without television. Even though tobacco companies could no longer target youth through television they found other ways, such as using childish cartoons as a mascot for their product. For example, Camel cigarettes used a cartoon named “Joe the Camel” to advertise their products. The idea that this cartoon would target youth was proven when a 1991 study in The Journal of the American Medical Association showed that six year olds recognized whom this Camel was just as easily as they recognized who Mickey Mouse

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