Smart Car Case Study

Good Essays
The auto industry has seen a lower than expected growth in the first half of 2015, however the market counties to climb in the second half fueled by job creation, lower interest rates and consumer awareness in the developed countries. The market has seen a strong 8% y/y growth in the Western European markets however a mixed performance in the Asian markets was seen considering the plunge in the stock markets and the falling fuel price. The Asian markets remains volatile considering the sheer size of the market is one of the major factor for the growth, but it has an influence of various external factors such as the falling fuel price resulting fluctuations in the market. An overview suggests that global automobile market has reached a point …show more content…
It will also have the ability to take decisions based on the processed data. Looking at the above advantages, the market drivers for this technology will be:
1. Comfort:
One of the major market driver for smart cars will be comfort. The smart cars will make substantial tasks effort less and will prove as a boon in this busy city life. The mere concept of driverless cars will enable to use the time spent for driving more efficiently. Features such as complete/ partial parking assistance already in use are quite user friendly.
2. Smart grid & Renewable energy:
The rapid implementation of smart grids & smart metering coupled with a substantial amount of energy being produced from renewable energy resources will all be in favor of smart cars. This will also reduce the cost of operation of the cars considering lower price of electricity produced from the renewables. Also smart cities being developed in India and China and also around the world will cut the transport requirement per person and will promote use of cars driven by clean energy for short
…show more content…
The energy efficiency of the smart vehicles is much better than the conventional vehicles. The emissions are also lowered to zero with the introduction of smart vehicles. The safety of the passengers is also increased with anti-collision and better braking system.
It is can be said, arrival of 100% driverless vehicles will take a while to become a reality. However, vehicles with partial automated control is already developed. The advantages of these vehicles in terms of safety and the level of comfort reducing driving fatigue is substantial and will promote the use of these cars in the near future. I can be observed that a large number of people are being tech savvy and will eliminate the issue of user ability to control these vehicles growing the prospects of the technology.
6 COMPETITIVE LANDSCAPE
The smart car market has Google, Samsung and Apple as the major players at the moment. Though Google has successfully tested its smart car, it does not completely manufacture a car rather integrates its software with Toyota Prius or Lexus. The market study shows that the leading companies in the IT industry will be major competitors in the smart car

Related Documents

  • Decent Essays

    My research paper is about hybrid cars. Hybrid cars save energy. My discussion is if hybrid cars save energy? Although people believe hybrid cars are expensive and do not save energy, research proves that these vehicles save energy. White states in his article that " Scientific studies have proved that hybrid cars save energy" , which means that they are most likely economically friendly.…

    • 1066 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Plug In Cars

    • 1412 Words
    • 6 Pages

    The energy source we need to advance in, is clean energy. As Siena Kaplan, Brad Heavner, and Rob Sargent, state: “If we clean up the electric grid by reducing our use of polluting energy sources and increasing our use of clean energy sources such as wind and solar power, we can maximize the environmental benefits of plug-in vehicles” (The Advantages of Plug-in Cars). This would help slow the progress of global warming significantly. Pure electric cars are just as beneficial. The only problem with pure electric cars, is most people need a vehicle they can use without the anxiety of being restricted by range.…

    • 1412 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    These technology open up a promising future for electric vehicles. It is interesting how Dian Turchetta bring up the life-cycle and the fuel taxing issue, since not many people would associate those problems with electric cars. All of those problems exists partly due to the early stage of development. The challenges with electric cars can be solve because technology has improve and develop so quickly today. It is possible for everybody to travel freely and conveniently without worrying that they are damaging the environment.…

    • 783 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    The example shows how paying the same price for the different types of fuel can result in favorable travel distance for electricity fuel users. Maintenance costs can be very aggravating for car owners as well. The electric car has less moving parts than that of a gasoline car. The electric car has only one moving part, the shaft, that is reliable and requires little to no maintenance, while gasoline powered cars have hundreds of moving parts. Having less moving parts usually results in less maintenance needed, and less maintenance means more money saved.…

    • 1328 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Hawkins) While uber only got around to opening their self-driving car research lab this year. Google and uber knows that having high-definition maps is the key to making self-driving cars work. (Andrew J .…

    • 1221 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Hybrid Cars Pros And Cons

    • 1077 Words
    • 5 Pages

    Since hybrid cars are a lot cleaner and need less fossil fuel to operate and run them, they help reduce the dependence on foreign oil and do their part to lower prices domestically. 7. A hybrid car produces 20% to 35% less in carbon di oxide emissions than regular cars, and mostly good for the healthy environment because it is has a second electric battery powered engine which recharges via the petrol engine. Cons or…

    • 1077 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Many believe that self-driving cars could follow each other safely at high speeds because they will know what the cars around them plan to do. Thus, the self-driving cars would decrease congestion and shorten travel times, making automobile travel significantly more efficient. According to a study conducted by Columbia University, the ability of cars to safely travel more closely together could increase highway capacity by 273% (Ackerman). Currently, vehicles occupy only 5% of highway capacity because human drivers need sizable space to drive safely. If cars drove themselves, the space between vehicles on highways would decrease from 150 feet to about 20 feet (Ackerman).…

    • 1577 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Our cars can now tell us when there is an object in our “blind-spot,” help us parallel-park, and warn us when an object is too close to our vehicle. This helps prevent accidents and keeps our safety at a priority. I find it amazing how I can drive from one state to another without the use of an old-fashioned paper map. I can sync my cell phone to my car and not only make calls without ever picking up my cell but listen to music, send emails, and search the web for nearby hotels and restaurants. Technology doesn’t just make the product better, but producing the automobile has become easier, faster, and safer.…

    • 788 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Tesla Core Competencies

    • 1392 Words
    • 6 Pages

    However, the future poses a possibility that care are going to be computers on wheels and this is where Tesla is leading the transportation system. With an electric car, the improvement capabilities that come from better software are beyond what one can imagine (Shahan 2015). Aside from the tangible ways that Tesla has able to set apart itself from the competition, there are couple of "intangible" strengths that the company was able to develop. This "intangible" strength is how Tesla amazes people with its products (Shahan 2015). The Tesla Roadster was able to transform the image of electric cars form small, slow vehicles to blindingly fast vehicles people desire.…

    • 1392 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Benefits Of Driverless Car

    • 1063 Words
    • 5 Pages

    This new system would permit a transit system that would have more capacity and would be more organized (1). Also, travelers will have less waiting time in their journey and will be able to reach their destination faster (1). One of the reasons Google is investing so much in the development and utilization of the driverless car is that whoever owns the communications system for driverless cars will own the 21st century's equivalent of the telephone network or money clearing system. Nowadays, “The Google driverless car is a project by Google that involves developing technology for autonomous cars. The project is currently being led by Google engineer Sebastian Thrun, director of the Stanford Artificial Intelligence Laboratory and co-inventor of Google Street View”…

    • 1063 Words
    • 5 Pages
    Decent Essays