Sky High Airlines Case Study Essay

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The present assignment is related to the case to the case study of SKY- HIGH airlines. Sky-High Airlines (SHA) is a transnational company, owner of small airline companies in different countries and focus on providing Luxury travel at a premium price; although recent pressure of the competition has force them to rethink their corporate strategy.

One of the present objectives of the CEO and Board of Director is to reduce their operational cost, in order to keep their position in the market. The Chief Information Officer (CIO) has the idea on unifying the global approach to processes and disparate booking systems within the group, in order to become this a competitive advantage, through the adoption of the current industry-leading booking
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Implementation process of new IT Strategy (ArcView Associates, LLC., 2009)

I. Planning: In this stage it will be develop the whole structure of the plan, defining aspects such as: scope, workplans, control measures, reporting and also a project team, which will be responsible to handle the whole project until the end. The objective of this team to share the information through the whole organization and gain the support and commitment of key players, in this case IT Managers of each airline.

II. Assessment of current Situation: In this stage the objective is to assess the current IT system and identify all aspects that may influence the implementation of the new IT strategy. These aspects or factors can be external (such as: industry trends, competitors, etc.) or internal (such as: internal infrastructure, own security, own capacity, etc.) This evaluation of the environment will be very useful on designing the plans.

III. Identification of opportunities and Issues: In this stage the ‘process models’ become important. The project team must design methodologies and detailed data flow diagrams in order to define the functional areas, functions and processes and inter-relations of the processes. The purpose of these models is to perform gap-analysis to identify operational improvement opportunities. The result of these activities will help to identify situations of improvement and will feed the creation and development of an IT Strategic
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Developing Strategic Action Plan: After the evaluation of the current IT status, identification of opportunities and issues and the creation of a implementation team with defined functions and roles, the Strategic direction must be defined; Strategic vision and afterwards, review and assess strategic options and while considering IT’s objectives, business priorities, resources needs and limitations. In this stage is very important any ‘data migration’ issues in order to avoid future complication in the process. This strategic plan will be finished with a thorough study of the resource needs that is integrated to the overall strategic plan in this way its development can be control and managed.

V. Developing a Tactical Action Plan: In this stage we will be focusing in the potential issues and obstacles the new IT strategy can face, either from an IT perspective or a business-organization perspective. In this stage we also quantificate the resources needed in order to have an detailed view of the costs, benefits, impacts and risk of the implementation.

VI. As a last stage, it is the creation of a schedule of implementation, where it is stated all the stages of the implementation with dated of realization, in order to compile it to a certain deadline date.

This procedure is recommended for the implementation of the new Booking system at Sky High Airlines, in order to do it in a efficient way with the less resistance from the same

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