Significant Role In Childhood Obesity In The Fast Food Industry
Some fast food companies take participate in school programs, for example if you read certain amount of books, you can get coupon for free pizza and desert treats.In some schools fast food restaurants can provide food to high school events. All this make children unprotected against aggressive marketing politics of fast food industry.
After 20 years of aggressive marketing politics against children, government recognized that they must take control on this situation.At the same time fast food giants started a lot of food company initiatives.In the 2008 report. The Council of Better Business Bureaus created the «Children’s Food and beverage Advertising Initiative».This initiative was built around five Principles :
Decrease at lest 50% of child commercial on tv, radio, internet.
Reduce use of licensed third-party characters in