Should Smoking Be A Smoking? Essay

1001 Words Nov 18th, 2015 null Page
Smoking kills …so why bother starting? I am not a smoker but if I were, this ad would bring to my attention the dangers of what some may call “cancer sticks.” Let’s discuss a few things about this ad shall we? What was the author of this ad trying to convey? How does the creativity grab the attention of the observer? Do we think the message of this ad will be grasped? In my rhetorical analysis I will explore all of these questions and more. Smoking definitely kills and I will tell you why you shouldn’t bother starting.
Well for starters, what does this ad look like? There are cigarettes being loaded into a gun as if they were bullets. Alongside the gun, there is a list of facts on the harm that smoking can and will cause. At the bottom of the ad there is the phrase “Smoking kills …so why bother starting?”
This anti-smoking advertisement uses rhetorical techniques, such as ethos, pathos, and logos to let readers know why smoking is dangerous and why it’s not worth it. Pathos is a technique that uses one’s emotions to persuade them. The ad shows cigarettes being loaded into a gun which symbolize bullets. The gun is a metaphor that makes the viewer think about the death by way of smoking. Using this creative metaphor, the illustrator is saying that you are killing yourself by smoking.
The ad also appeals to your logic or logos, which means to persuade by reasoning. It is obvious here that smoking does kill. Let’s talk facts. According to the CDC (CDC) (2015) smoking is the…

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