Well for starters, what does this ad look like? There are cigarettes being loaded into a gun as if they were bullets. Alongside the gun, there is a list of facts on the harm that smoking can and will cause. At the bottom of the …show more content…
But what people exactly? I think the target audience is all smokers and anyone who knows a smoker. So basically this ad is for just about everyone. Although, I think this specific ad was made for those who have thought about smoking, haven’t even smoked yet, or only smoked a few times. The CDC wants us to know how addicting cigarettes are and knows it will be hard to convince avid smokers to change their smoking habits. Therefore, with this ad, I can conclude they are targeting the younger people or potential smokers. The tagline at the bottom of this ad; “Smoking Kills …so why bother starting?” tells us that they want young people to avoid the dangers of smoking cigarettes before they even bother starting. This gives people all the more reason to walk away from a cigarette or even say no the question “Do you want a cigarette?” By limiting smoking to the older generation, I believe smoking deaths will drastically decrease over time, making smoking less of a …show more content…
I like the simplicity and creativity of this ad and anyone relate to it. I think this ad could be used in middle and high schools when trying are talk to kids about why they shouldn’t smoke. I knew I wanted to analyze anti-smoking advertisement because I absolutely despise cigarettes, and this one really stood out to me the most. Other ads obviously use pathos but don’t have as much logic and solid credibility as this one. Can this ad prevent everyone from smoking? No. Will it make everyone want to quit smoking? Of course not, but I feel like this ad makes a difference which is a start. We can only hope that this ad has reached and connected with enough people to prevent them from possibly dying or getting a