Shell, Business Management Strategies And Recommendations Essay

1220 Words 5 Pages
Introduction
The following paper is a review on Royal Dutch Shell, popularly know as Shell, business management strategies and recommendations that will enable the multinational company better compete in the global scene. Consequently, I will develop a strategic plan for Shell as well as analyse the company’s strengths and weaknesses, its internal and external business environment and its role in the execution in the strategic plan. I will begin by assessing Shell’s mission, vision and objectives, illustrate the strategic plan, conduct a stakeholder analysis, look into the company’s entry strategies and ways to monitor its strategic plans.
Shell Organisation and Objectives
Shell is one of the world’s leading oil and gas corporation, which is publicly traded in the UK and its headquarters in the Netherlands. The company is considered the seventh largest corporation globally based on its revenues as of 2016. The company has been in operations since 1907 retaining much of its earlier business objectives and operations model despite several mergers and acquisitions with large companies around the world. As of 2015, Shell has operations in more than 70 countries, has more than 93,000 employees, and 23 refineries worldwide (Shell Global 2016).
Shell’s Mission
“To engage efficiently, responsibly and profitably in oil, gas, chemicals and other selected businesses and to participate in the search for the development of other sources of energy to meet evolving customer needs…

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