Whenever we are faced with a client we use different strategies to achieve the long-awaited "YES" . Sometimes we were victorious and sometimes are not going so well ... What motivates people to say "Yes"? How can we be more effective when interacting with customers?
Well, behind these and many other questions, there is a science that for more than 60 years has studied our behavior to identify those factors that influence us to say "yes".Read more...
In the following video called "Science of Persuasion" developed by Robert Cialdini and Steve Martin, you can appreciate some of the fascinating discoveries that have been made about this issue and find the 6 factors that influence us to say "YES" . Take note!
Science of Persuasion (video) …show more content…
The idea is to create your customers feel you must say "yes" or will soon lose the opportunity to get your offer or your product.
Authority: People are more easily swayed people who demonstrate significant experience or knowledge as the product or service in which you are interested.
Consistency: This principle works looking for volunteers, active and public commitments, even making it the same person who write it, then make her willing to perform more complex actions.
Sympathy: People leave more easily influenced by people who fall do well. Take action to look for similarities between you and your customer, flatter or make them feel they really want to help them have a positive effect on your goal to persuade.
Consensus : Another interesting element that can take advantage is to show your customers that other people have already performed the action that you want them to perform. Here we do not take our own ability to persuade, but we use mass actions of people to influence the decisions of a person.
Interesting, right? ... Now the invitation is to put in place strategies that take advantage of these elements and secure your effectiveness in selling will increase
Well, behind these and many other questions, there is a science that for more than 60 years has studied our behavior to identify those factors that influence us to say "yes".Read more...
In the following video called "Science of Persuasion" developed by Robert Cialdini and Steve Martin, you can appreciate some of the fascinating discoveries that have been made about this issue and find the 6 factors that influence us to say "YES" . Take note!
Science of Persuasion (video) …show more content…
The idea is to create your customers feel you must say "yes" or will soon lose the opportunity to get your offer or your product.
Authority: People are more easily swayed people who demonstrate significant experience or knowledge as the product or service in which you are interested.
Consistency: This principle works looking for volunteers, active and public commitments, even making it the same person who write it, then make her willing to perform more complex actions.
Sympathy: People leave more easily influenced by people who fall do well. Take action to look for similarities between you and your customer, flatter or make them feel they really want to help them have a positive effect on your goal to persuade.
Consensus : Another interesting element that can take advantage is to show your customers that other people have already performed the action that you want them to perform. Here we do not take our own ability to persuade, but we use mass actions of people to influence the decisions of a person.
Interesting, right? ... Now the invitation is to put in place strategies that take advantage of these elements and secure your effectiveness in selling will increase