Persuasion: Drinking
There are six Caldini’s principles or strategies of persuasion reciprocity, Commitment & Consistency, Social Proof, Liking, Authority, and Scarcity. Reciprocity is when we offer something first, people will feel a sense of indebtedness, which will make them more likely to comply with are subsequent requests. Commitment & Consistency is to stick to what we have already chosen. Social proof is when we tend to have more trust in things that are popular or endorsed by people that we trust. Liking is when we are more likely to comply with requests made by people we like. Authority is when we follow people who look like they know what they’re doing. Scarcity is when things are exclusive and hard to come by. I will focus on four principles authority, liking, social proof, and scarcity. I will use these four principles to persuade …show more content…
Associating alcohol with top celebrities, raves, and other celebrations allows the product to sell itself. People who see those around them drinking rather it is in the media, at a college party, the club/bar, or sporting events will associate drinking with fun, celebration.
Social proof
I would host a social gathering at a bar and stage it with music, lights, dancing anything that can be associated with fun. In this group of fun would be those who are drinkers I would be sure to place drinks in their hands so the non-drinkers can see them drinking and associate that with them having a good time. Everyone’s first drink to be on the house this would encourage first timers to engage in drinking. Those who are already drinkers will encourage the nondrinkers to try a drink and loosen up.
Scarcity
Before the event ends all in attendance will receive an exclusive limited edition anniversary drink to top the night off. By implying the drink to be exclusive and limited addition this will trigger a sense of urgency of those in attendance they will feel incline to try and even
There are six Caldini’s principles or strategies of persuasion reciprocity, Commitment & Consistency, Social Proof, Liking, Authority, and Scarcity. Reciprocity is when we offer something first, people will feel a sense of indebtedness, which will make them more likely to comply with are subsequent requests. Commitment & Consistency is to stick to what we have already chosen. Social proof is when we tend to have more trust in things that are popular or endorsed by people that we trust. Liking is when we are more likely to comply with requests made by people we like. Authority is when we follow people who look like they know what they’re doing. Scarcity is when things are exclusive and hard to come by. I will focus on four principles authority, liking, social proof, and scarcity. I will use these four principles to persuade …show more content…
Associating alcohol with top celebrities, raves, and other celebrations allows the product to sell itself. People who see those around them drinking rather it is in the media, at a college party, the club/bar, or sporting events will associate drinking with fun, celebration.
Social proof
I would host a social gathering at a bar and stage it with music, lights, dancing anything that can be associated with fun. In this group of fun would be those who are drinkers I would be sure to place drinks in their hands so the non-drinkers can see them drinking and associate that with them having a good time. Everyone’s first drink to be on the house this would encourage first timers to engage in drinking. Those who are already drinkers will encourage the nondrinkers to try a drink and loosen up.
Scarcity
Before the event ends all in attendance will receive an exclusive limited edition anniversary drink to top the night off. By implying the drink to be exclusive and limited addition this will trigger a sense of urgency of those in attendance they will feel incline to try and even