Samsung Electronics Essay example

5278 Words Mar 12th, 2014 22 Pages
Samsung Electronics
From Wikipedia, the free encyclopedia
Samsung Electronics Co., Ltd

Traded as
KRX: 005930, KRX:005935, LSE: SMSN,LSE: SMSD
Consumer electronics
Telecoms equipment
Home appliances
1969 (Samsung Electric Industries)
1988 (Samsung Electronics)
Suwon, Gyeonggi Province,South Korea
Area served
Key people
Lee Kun-hee
Lee Jae-yong
(Vice chairman)
Kwon Oh-hyun
(Vice chairman and CEO)
JK Shin
BK Yoon (President and CEO)
See products listing
₩201.103 trillion (2012)[1]
Operating income US$18.8634614 billion(2012)[1]
₩23.845 trillion (2012)[1]
Total assets
…show more content…
One year later, Samsung became the third company in the world to develop a 64kb DRAM.[citation needed] In 1988, Samsung Electric Industries merged with Samsung Semiconductor & Communications to form Samsung Electronics.
1988-1995: Consumer struggles[edit]
Samsung Electronics launched its first mobile phone in 1988, in the South Korean market.[14] Sales were initially poor and by the early 1990s Motorola held a market share of over 60 percent in the country's mobile phone market compared to just 10 percent for Samsung.[14] Samsung's mobile phone division also struggled with poor quality and inferior products until the mid-1990s and exit from the sector was a frequent topic of discussion within the company.[14]
Samsung Electronics acquired a 40 percent stake in AST Research, a United States-based personal computer maker, for US$378 million in February 1995.[15]
1995-2008: Component manufacturing[edit]
It was decided by Lee Kun-Hee that Samsung needed to change strategy. The company shelved the production of many under-selling product lines and instead pursued a process of designing and manufacturing components and investing in new technologies for other companies. In addition, Samsung outlined a 10-year plan to shrug off its image as a "budget brand" and to challenge Sony as the world's largest consumer electronics manufacturer. It was hoped in this way Samsung would gain an understanding of how products are

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