Marketing Strategy Of Samsung: Strategic Management And Strategy

Improved Essays
STRATEGIC MANAGEMENT & POLICY
SAMSUNG
We all are well known of famous brand name “Samsung”. This company stands among the world’s top electronics companies. It is the world’s biggest mobile manufacturer. Being at the current position in the global market is not an easy game. There requires a lot of innovations, ideas and primarily a strategy. We will make a complete analysis of Samsung’s strategy plans. These strategy methods have led this company to the highest level of success in the global electronics market.
1. Mission and objectives:
a. No one is unaware of this fact that this company has been spending millions and billions of dollars on advertisements and marketing. According to the company spokespersons we have also come to know of the
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He also said that they will accelerate their efforts to strengthen our competitive edge and continue to widen the gap with their competitors to achieve further growth and profitability.
Samsung's product range includes Mobile phones, tablets, LED TV’s, LCD TV's, Laptops, Camera and home appliances. Its product covers all the categories in the consumer electronics and home appliances. Analysis felt that the wide product range of Samsung was one of the main reason for its success. Samsung has maintained itself on the technology platform. So to make everything expected to happen pricing of the products plays an important role and here comes the role for planning out of pricing strategies. Pricing plays a very significant role in success of the
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Developing positioning strategy integrating the product, price, value chain and promotion strategy to focus them on the market target. The positioning strategy matched the firm's capabilities with the buyer's preferences.
Samsung has superiority in the general TV market so the threats we can tell are minimum. But putting up strategies to make its product be more robust and long lasting there has to planned some strategies and formulate it. We will have to find what we are doing to reduce the risk of their threats which have an effect on Samsung's market share.
The company also plans to develop partnership with Microsoft. This agreement will play a vital role in developing 3D gaming content availability, which is the only relevant competitive advantage other than pricing. As Samsung launches new 3D products to the market, the price of the current products will drop eventually; making them more readily available to lower class consumer’s therefore expanding the target market for their 3D

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