Saks Word Of Mouth Review Paper

Decent Essays
With more satisfied employees and more satisfied patients, an organization can most likely look forward to repeat visits by patients and anticipate the power of positive, word-of-mouth reviews.
What staff and personal are experiencing in the organization is what matters and needs to be focused on: the culture. Saks (2006) was one of the first to note the important distinction between job engagement and organizational engagement. Saks determined that perceived organizational support predicts both job and organization engagement. Therefore, health care organizations need to find ways to address these internal marketing issues at both the job and organizational levels. While employee engagement and recognition programs have always been important

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