SWOT Analysis Of The Boeing Company

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Introduction The Boeing Company, the world's largest manufacturer of commercial airplanes and military aircrafts, has achieved record revenues of $86.6 billion in 2013 (annual_report). Besides, it has generated operating cash flow of $8.2 billion and increased cash and marketable securities to $15.3 billion to maintain healthy liquidity. (annual_report)
Highly diversified products are one of the prominent features of the Boeing Company. Apart from the sale of 648 commercial airplanes in 2013, the Boeing Company maintained a robust defense, space and security order backlog of $67 billion in the same year. (annual_report) Boeing has a strong focus on its research and development department: it has been developing the 787 Dreamliner since 2004 (Boeing: 787 Dreamliner) and lately devised
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SWOT Analysis for Boeing For this particular IA, in order to analyze the effectiveness of 787 Dreamliner's development in terms of its regain of market share, a SWOT analysis, a decision-making method used to evaluate the strengths, weaknesses, opportunities and threats in a business venture, of the Boeing Company is needed. A thorough SWOT analysis may compare Boeing with Airbus and evaluate the development of 787 Dreamliner, taking internal and external factors into consideration.

Opportunities according to the SWOT Analysis

Robust commercial order for 787 Dreamliner According to Value Line, orders for the revolutionary long-range, fuel-efficient jet airliner continue to pile up (Hellman). The huge demand would therefore create more profits for the Boeing Company and lead to an increase of free cash flow (Hellman). As a result, the Boeing Company expands its product portfolio and its market segmentation.

Regain of market

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