Boeing Swot Analysis

Improved Essays
Show More
Introduction The Boeing Company, the world's largest manufacturer of commercial airplanes and military aircrafts, has achieved record revenues of $86.6 billion in 2013 (annual_report). Besides, it has generated operating cash flow of $8.2 billion and increased cash and marketable securities to $15.3 billion to maintain healthy liquidity. (annual_report)
Highly diversified products are one of the prominent features of the Boeing Company. Apart from the sale of 648 commercial airplanes in 2013, the Boeing Company maintained a robust defense, space and security order backlog of $67 billion in the same year. (annual_report) Boeing has a strong focus on its research and development department: it has been developing the 787 Dreamliner since …show more content…
SWOT Analysis for Boeing For this particular IA, in order to analyze the effectiveness of 787 Dreamliner's development in terms of its regain of market share, a SWOT analysis, a decision-making method used to evaluate the strengths, weaknesses, opportunities and threats in a business venture, of the Boeing Company is needed. A thorough SWOT analysis may compare Boeing with Airbus and evaluate the development of 787 Dreamliner, taking internal and external factors into consideration.

Opportunities according to the SWOT Analysis

Robust commercial order for 787 Dreamliner According to Value Line, orders for the revolutionary long-range, fuel-efficient jet airliner continue to pile up (Hellman). The huge demand would therefore create more profits for the Boeing Company and lead to an increase of free cash flow (Hellman). As a result, the Boeing Company expands its product portfolio and its market segmentation.

Regain of market …show more content…
What is worse, compared to other types of Boeing airplanes, Boeing 787 had caused more incidents (accidents, serious incidents and incidents). Boeing 787 has been in service for three years only, while having numerous safety issues and concerns.

Social factor influencing the sale of Boeing (The Boeing Company) Boeing’s sales were negatively impacted by anti-US feelings generated by the events of the past two years. These events hampered the expansion of Boeing’s market segment, especially in West Asia, which is a lucrative market for the

Related Documents

  • Superior Essays

    Southwest Airlines Globalization
    • 1083 Words
    • 5 Pages

    Southwest Airlines Globalization

    Some of the main contributors to the growth of the airline industry include world trade and tourism, international investment, and economic growth. A huge portion of the profits come from world trade and economic growth (Kroo, 1999). According to a report in 1991, there was a significant drop in the rates of airfare. After the Airline Deregulation Act of 1978, there were financial challenges and deficits that were observed because of the large growth rate experienced in the 1980s (Kroo,…

    • 1083 Words
    • 5 Pages
    Superior Essays
    Read More
  • Improved Essays

    Lockheed Martin's Market Tactics
    • 400 Words
    • 2 Pages

    Lockheed Martin's Market Tactics

    In reviewing Lockheed Martin’s market tactics, it is clear to see that Lockheed Martin is a highly competitive firm that is willing to take on their competition directly. Reviewing Lockheed Martin’s tactics, it is clear that they prefer to battle their competitors head on in their market, which is known as “offensive tactics”. Now, offensive tactics is broken down into many categories and each category is a very specific as to the function of its use. Furthermore, a company must be very cautious when it selects one of these categories to utilize as their primary means of operating within their industry, and I believe that Lockheed Martin has done that very thing.…

    • 400 Words
    • 2 Pages
    Improved Essays
    Read More
  • Decent Essays

    Arguments Against Af1
    • 253 Words
    • 2 Pages

    Arguments Against Af1

    Whenever the President of the United States needs to travel, his mean of transportation is the huge Boeing 747. Although the decision of President Trump is to replace this aircraft by a smaller and less expensive alternative like the Boeing 737 or the B-21 “stealth bomber”, it seems that there are some unknown things about Air Force One (AF1). AF1 is the name given to any aircraft boarded by the president, it is used to avoid confusion with other nearby planes. Today, AF1 refers to one of the two 747 that escort the President.…

    • 253 Words
    • 2 Pages
    Decent Essays
    Read More
  • Improved Essays

    9/11 In Aviation
    • 2038 Words
    • 9 Pages

    9/11 In Aviation

    An era to evaluate this new threat (66). It is crucial to evaluate this threat. Joseph S. Szyliowicz, a graduate student of international studies from the University of Denver, believes that aviation is a critical part of economies around the world. In the United States alone, aviation is estimated to account for more than 6 percent of the nation’s GDP (47). Accordingly, managing such huge industry means many assets.…

    • 2038 Words
    • 9 Pages
    Improved Essays
    Read More
  • Decent Essays

    Boeing Merger
    • 433 Words
    • 2 Pages

    Boeing Merger

    Boeing is a world renown producer of jets and commercial airliners. Boeing is a corporation that also produces things for the United States Military. When Boeing was in the making, William E. Boeing there founder graduated from Yale and wanted to take some risks. He took a risk in the Northwest timber industry which that experience helped him drastically in aviation. Boeing became what it is today under his guidance and in 1934 there was a mandated dispersion of the company.…

    • 433 Words
    • 2 Pages
    Decent Essays
    Read More
  • Improved Essays

    9/11 Case Study
    • 1159 Words
    • 5 Pages

    9/11 Case Study

    As it began to appear that the aviation industry’s economic status was starting to improve, the industry was faced with three more worldwide disasters; an increase in jet fuel prices, a declining economy, and Hurricane Katrina (Money.cnn.com, 2014). Airlines began making operational cuts in order to stay afloat financially and rise above their competition during this financial crisis (Money.cnn.com, 2014). Delta airlines cut seats on international and domestic flights and reduced and ended flights flying from “Cincinnati to London 's Gatwick Airport and Frankfurt” and “Atlanta and Detroit to Mexico City” (News, 2014). To remain competitive during this economic downfall Southwest Airlines, one of Delta’s competitors, cut non profitable flights, added fees, and continued to have airfare sales and promotions to gain new and keep old customers (News, 2014). This was a rough and unsteady period for the aviation industry.…

    • 1159 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Xerox Case Study
    • 674 Words
    • 3 Pages

    Xerox Case Study

    Case 2 Review Question: 1. How would Xerox define diversity? How has its definition changed over the years? 2. What are the seven reasons why Xerox should be motivated to diversity their workforce?…

    • 674 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Case Study: Bombardier Aerospace
    • 708 Words
    • 3 Pages

    Case Study: Bombardier Aerospace

    Bombardier Aerospace grew from humble beginnings when Joseph-Armand Bombardier built his first snowmobile out of a farm sleigh and a Model-T Ford. From that point on, he entered the transportation industry, first by rail, and then by air. Bombardier is now the third largest designer of commercial aircraft and they held 50% of the market share for the 20-90 seat segment of the regional aircraft market in 2005 (Page 5). However, Bombardier believed it needed to compete with the larger regional jets by introducing 100 seat planes known as the C-Series.…

    • 708 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Lockheed Martin Case Study
    • 541 Words
    • 3 Pages

    Lockheed Martin Case Study

    Much of Lockheed Martin’s success can be attributed to their leadership in defense throughout the company’s lifetime. However, it is one of the biggest problems the company faces as the times start changing. The only way for them to keep their powerful position in defense while also becoming more independent from that being their biggest source of income, is through innovation and globalization. Though Lockheed Martin has been largely successful, a majority has been due to the fact that seventy-eight percent of their sales come from military weapons. While it has been an asset to the company, it can also be their downfall due to the volatile nature of the market.…

    • 541 Words
    • 3 Pages
    Improved Essays
    Read More
  • Superior Essays

    Southwest's Record-Breaking Financial Performance
    • 771 Words
    • 4 Pages

    Southwest's Record-Breaking Financial Performance

    Record-breaking financial results have been Southwest signature since the founding of the airline with only few exceptions. For this assignment, I will only be reporting on the 2014 and 2015 financial performance. 2015 was the 42nd consecutive year of profitability for Southwest out of its 45th year of service, and 49 years of existence. Southwest is the only airline that did not lay off employees due to the September 11, 2001 airlines debacle. This shows the prudence and smartness of the people of Southwest.…

    • 771 Words
    • 4 Pages
    Superior Essays
    Read More
  • Improved Essays

    American Airlines Value Pricing Case Study
    • 1034 Words
    • 4 Pages

    American Airlines Value Pricing Case Study

    American Airlines Value Pricing In 1992, the American Airlines (AA) was ranked as one of the biggest commercial carriers in the United States. The industry included advancements with inflight technology along with new and approved software application that pioneered the introduction of electronic airline advance booking systems. On the contrary, it may have exceeds technology expectations, the airlines and the industry as whole, was not able to meet or gain profit margins and meet customer’s requirements and expectations for the early 1990’s. A main concern for the transportation industry’s failure to deliver overall needs was caused in large part by the economic decline in the turn of the century.…

    • 1034 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Airbus Merger Essay
    • 1268 Words
    • 5 Pages

    Airbus Merger Essay

    Airbus Group (formerly EADS) is one of the world’s leading Aerospace and Defence corporations. Born from the merger, on July 2000, of the French company Aerospatiale Matra, its German competitor DASA and its Spanish pair CASA, the group has managed to develop a strong expertise in a large range of complementary businesses, such as commercial aircraft, military and defence equipment, helicopters, communication systems, missiles, satellites and related services. Reorganised in January 2014, the group is composed of three divisions: Airbus, Airbus Helicopters (formerly Eurocopter), and Airbus Defence and Space (merger of the former EADS divisions Airbus Military, Cassidian and Astrium).…

    • 1268 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Boeing Business Strategy Analysis
    • 830 Words
    • 4 Pages

    Boeing Business Strategy Analysis

    It is studying the competitive market, such as Airbus, and working on the continuous development of the company by raising the level of the company's technical, service and management to be able to compete strongly. They worked on the development of some aircraft such as: The 777-300ER comes as a product of Boeing's continuous development. Travelers are also expected to perform well, prompting Boeing to continue to develop and remain the best among its competitors. Since it was introduction, Boeing has improved its 777-300R aircraft by providing state-of-the-art technology, which has added approximately 630 nautical miles (1,166 km), reduced airframe maintenance costs by 14 per cent, On aircraft software to enhance its efficiency. The improved maintenance program increases the time between maintenance tasks, providing about 400 hours per aircraft per year - equivalent to an extra day of paid services per year for each Boeing 777 aircraft, which clearly contributes to increased operational efficiency.…

    • 830 Words
    • 4 Pages
    Improved Essays
    Read More
  • Great Essays

    Lockheed Martin Corporation Financial Analysis
    • 1653 Words
    • 7 Pages

    Lockheed Martin Corporation Financial Analysis

    Lockheed Martin Corporation SEC 10-K Paper Introduction This paper will analyze the financial statements of Lockheed Martin Corporation for the fiscal years 2015 and 2014. Lockheed Martin Corporation is a Fortune 500 company, currently at number 60 (Lockheed Martin) that is a global security and aerospace company that is principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services (Who We Are). The customer base for Lockheed Martin Corporation is primarily with the U.S. Department of Defense and U.S. federal government agencies.…

    • 1653 Words
    • 7 Pages
    Great Essays
    Read More
  • Improved Essays

    Boeing 787 Dreamliner: Case Study
    • 1121 Words
    • 5 Pages

    Boeing 787 Dreamliner: Case Study

    Introduction Boeing 787 Dreamliner is the project plan of Boeing company about light weight aircraft with high technology. The project of this aircraft has facing several problems such as software problem that led to engine shutting down automatically, lithium ion battery that causes fire inside the aircraft and others problem that led delay in the production. The Boeing 787 has 3 different categories which are 787-3 that has been designed to fit in 250 passengers, 2 class, short range body and with range of 2,500 to 3,050 nautical miles (4,650 to 5,650 km) because the aircraft have les market therefore it only popular in Japanese market because it adapts to local customer’s demand, 787-8 with 242 passengers seat and can fly for 13,621 km.…

    • 1121 Words
    • 5 Pages
    Improved Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings