Ryanair Case Study

1995 Words 8 Pages
Register to read the introduction… It is highly recommended to ensure that all products entering the market are safe. Although “safe” in this case is subject to diverse interpretation, it is recommended that businesses disclose all the known harmful effect of product. This also touches on the sensitive issue of genetically modified products which must be clearly labeled to warn the buyers. A very good example of ethical issues arising from particular products was coke’s crisis of 1999 to 2001. In this case, ethical dimensions were explored when people fell ill after consuming this soft drink. Much controversy also surrounded this case because school children fell ill after consuming this drink as the company had signed school contracts as a means of promoting the drink among the school children. The company took responsibility and recalled over 5 million cans under recommendation from the Belgium Ministry of Health. This ethical issues also touches on possible ethical issues which might arise in promotion as another factor in marketing …show more content…
This company was faced by much controversy due to their pricing and advertising. Bodies like Advertising Standards Authority claimed that this airline company did not advertise the actual prices it was charging. Further criticism was raised because of the fact that, they were charging very low prices with the intent of spoiling the market opportunities for other players and resulted to great losses in the 2008/2009 financial year even for British airways. Although many of these companies claimed that it was due to increased fuel prices, Ryanair was the root cause because it did not hike the prices …show more content…
All decisions regarding marketing planning must therefore uphold high ethical standards. Unethical corporate have the capability of inflicting much suffering to investors, employees and consumers.

Works Cited
Carroll, Archie, and Buchholtz, Ann. Business and Society: Ethics and Stakeholder Management. Ohio: Cengage Learning, 2008.
Fraedrich, John, Ferrell O. C., Linda Ferrell. Business Ethics: Ethical Decision Making and Cases. Ohio: Cengage Learning, 2009
Shimizu, Koichi. Advertising Theory and Strategies.16th ed, Souseisha Book Company: 2009.
Stone, Phil. Make marketing work for you: boost your profits with proven marketing techniques. Small business. Oxford: How to Books Ltd, 2001.
Swarbrooke, John, and Horner, Susan. Consumer behavior in tourism. Oxford: Butterworth-Heinemann, 2007
Tittle, Peg. Ethical issues in business: inquiries, cases, and readings. New York: Broadview Press,

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