Ryanair Case Study
This company was faced by much controversy due to their pricing and advertising. Bodies like Advertising Standards Authority claimed that this airline company did not advertise the actual prices it was charging. Further criticism was raised because of the fact that, they were charging very low prices with the intent of spoiling the market opportunities for other players and resulted to great losses in the 2008/2009 financial year even for British airways. Although many of these companies claimed that it was due to increased fuel prices, Ryanair was the root cause because it did not hike the prices …show more content…
All decisions regarding marketing planning must therefore uphold high ethical standards. Unethical corporate have the capability of inflicting much suffering to investors, employees and consumers.
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