Rolls Royce Case Analysis

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Register to read the introduction… (2005), Place has to be the main player in the value creation process which involves creation of economic value by combining features of resources such as products, production facilities, distribution channels in business units and business relationships at various locations. On these lines Rolls-Royce manages its relations with its suppliers using a Global Supplier Portal (GSP) for the Aero Gas turbine supply chain by which it automates and accelerates the purchasing business functions (Rolls, 2010c). The GSP fosters open and trust based relationships by standardising the processes which helps in sustainable continuous improvements and becoming responsive to business needs.
Helander et al. (2008) suggest that the role descriptions of a
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N., & Parvatiyar, A. (1995), “The evolution of relationship marketing”, International Business Review, Vol.4, No.4, pp. 397–418.
Superbrands Annual (2010), “Business Superbrands 2010: Rolls-Royce” [online] (published 2010), Available at: http://www.superbrands.uk.com/Pages/DocumentManager/SBA10_114-115_RollsRoyce_LR.pdf [Accessed on

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