Rolls Royce Case Analysis
Helander et al. (2008) suggest that the role descriptions of a …show more content…
N., & Parvatiyar, A. (1995), “The evolution of relationship marketing”, International Business Review, Vol.4, No.4, pp. 397–418.
Superbrands Annual (2010), “Business Superbrands 2010: Rolls-Royce” [online] (published 2010), Available at: http://www.superbrands.uk.com/Pages/DocumentManager/SBA10_114-115_RollsRoyce_LR.pdf [Accessed on