An entrepreneur in the today’s market has many things to consider before launching a new product into the market. Of the many considerations, one of the most important that significantly affects the success of that new product is target marketing. Figuring out whom you’re going to sell your product to and why you’re choosing to target that specific market is extremely important. It allows you to be more focused in your marketing approach and thus your return on investment for your marketing campaign will be much greater than if your targeting strategy wasn’t well thought out.
If I were an entrepreneur that is developing a new self-propelled, robotic lawn mower, similar to the Roomba robotic vacuum cleaner there are key market segments that I would focus on that I believe have the characteristics needed to be apart of my target market. One of the first ways I methods of market segmentation that I would use is geographic segmentation. Of course the robotic lawn mower has to be sold where grass grows. If there is no grass, then there aren’t any lawns to cut, and if there aren’t any lawns to cut then there wont be a market for the product. In the case of the robotic lawn mower I would focus on the suburban communities in the United States that …show more content…
More often than not, males in their teenage years up to about 40/50 years old are the one mowing lawns. Wives often send their husbands out on the weekends for yard work, which includes mowing the lawn. Parents also send out their teenage children to mow the lawn as part of regular chores they are expected to complete. By focusing on males you are sure to garner attention. It also important to note that the robotic lawn mower can also be marketed to single women in their 20s-30s that typically cut grass themselves. The product would provide immense help and convenience to them so it would garner attention from those women as
If I were an entrepreneur that is developing a new self-propelled, robotic lawn mower, similar to the Roomba robotic vacuum cleaner there are key market segments that I would focus on that I believe have the characteristics needed to be apart of my target market. One of the first ways I methods of market segmentation that I would use is geographic segmentation. Of course the robotic lawn mower has to be sold where grass grows. If there is no grass, then there aren’t any lawns to cut, and if there aren’t any lawns to cut then there wont be a market for the product. In the case of the robotic lawn mower I would focus on the suburban communities in the United States that …show more content…
More often than not, males in their teenage years up to about 40/50 years old are the one mowing lawns. Wives often send their husbands out on the weekends for yard work, which includes mowing the lawn. Parents also send out their teenage children to mow the lawn as part of regular chores they are expected to complete. By focusing on males you are sure to garner attention. It also important to note that the robotic lawn mower can also be marketed to single women in their 20s-30s that typically cut grass themselves. The product would provide immense help and convenience to them so it would garner attention from those women as