While reading Justin Fenner’s, article titled ‘These Are the 5 Brands Rich Guys Buy Most’ in GQ Magazine, I learned their preferred brands include, Ralph Lauren, Hugo Boss, Burberry, and Giorgio Armani. (Fenner), and that interestingly, out of the five, nothing comes between rich guy’s and their ‘Calvin’s’. The article otherwise, substantiated and Identified who is it that continually purchases the Calvin Klein brand and why? With the help of a study by the Luxury institute, Fenner states that “out of forty-two purveyors of men’s clothes, Calvin Klein is at the top of the list for brands that men with lots of discretionary income has purchased something from the brand in the past year (Fenner). I on the other hand as a former employee of the Phillip Van Heusen Inc., the sole owner of brand found that during an average workday day there was never enough time as apparel flew off the shelves, to put my finger on the actual target market.
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Additionally, at the time is was not my job, I was solely in charge of making the merchandise look appealing to generate sales and less about insuring that ‘rich guys’ were buying men’s apparel with ‘brand
Additionally, at the time is was not my job, I was solely in charge of making the merchandise look appealing to generate sales and less about insuring that ‘rich guys’ were buying men’s apparel with ‘brand