Commercials have a diverse usage of rhetorical devices. The idea is to sell a product or institute an idea into the minds of those who watch. To expand the concept of the product, commercials target the audience’s sense of emotions, logic, and trustworthiness. The audience is encouraged to keep an interest in the product or company. The "Mirai no Watashi (The Future Me)" McDonald 's commercial implements rhetorical devices such as pathos, logos, and ethos to persuade its audience to view its company as a playful, supporting place to work in hopes to promote people to join the company.
The first way in which the commercial employs pathos in order to persuade its audience is its innovative use of anime/animation. The more creative an advertisement is the higher emotional impact gain (Heiser). The creative aspect that makes …show more content…
Children play an innocent and a welcoming role in the hearts of the audience. The commercial incorporates that the company is family oriented and employees show love to the younger generation. The straightforward nature of the child asking for a smile from the employee in the commercial provokes a youthful energy and positive psychological effect. The child then shows tremendous happiness as she accepts the well-known happy meal. The pathos is expressed with the use of the happy meal that was given to the child. It draws the audience in remembrance of their childhood and the first time they too were given a happy meal. The attachment to childhood memories lead the targeted audience to want to work in that memorial environment.
Not only does the commercial appeal to the audience 's emotions, it also attracts there perception of reasoning. According to a study, job attributes such as benefits and working conditions, is a consideration to majority of people seeking employment (Yüce). The logos displayed in the commercial implies a gain in leadership skills and
The first way in which the commercial employs pathos in order to persuade its audience is its innovative use of anime/animation. The more creative an advertisement is the higher emotional impact gain (Heiser). The creative aspect that makes …show more content…
Children play an innocent and a welcoming role in the hearts of the audience. The commercial incorporates that the company is family oriented and employees show love to the younger generation. The straightforward nature of the child asking for a smile from the employee in the commercial provokes a youthful energy and positive psychological effect. The child then shows tremendous happiness as she accepts the well-known happy meal. The pathos is expressed with the use of the happy meal that was given to the child. It draws the audience in remembrance of their childhood and the first time they too were given a happy meal. The attachment to childhood memories lead the targeted audience to want to work in that memorial environment.
Not only does the commercial appeal to the audience 's emotions, it also attracts there perception of reasoning. According to a study, job attributes such as benefits and working conditions, is a consideration to majority of people seeking employment (Yüce). The logos displayed in the commercial implies a gain in leadership skills and