Kill a Cigarette. Save a Life. Yours. The puff of smoke that comes out of one small cigarette may be considered to some as cool as it leaves one’s lips; but to most, they see the health effects that you are doing to your body. As seen in the “Kill a cigarette. Save a life. Yours.” anti-smoking advertisement, a teen boy is smoking a cigarette looking helpless and innocent. This begs the question of whether he knows that the smoke he is creating with the cigarette has formed into a handgun and is pointed at his head. Although this advertisement does not allow for the arguments of ethos and logos, the pathos argument is very persuasive. The innocent look of the teen boy’s face coupled with the statement of saving the boy’s life along with many
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They use this by showing a teenager’s face who unknowingly has created a gun, which is pointing at him, with his cigarette smoke. The advertisement is used to show that with every puff you take of the cigarette smoke, you can create a gun to which is killing you slowly. The boy looks into the camera with innocence showing the fact that he doesn’t know what he is doing, nor how to stop. With the statement at the bottom of the advertisement, it shows that the viewer can to help this teenager if they stop that cigarette, they may save his life. Or if the audience are smoking themselves, and in the position of the boy, they themselves, could save their own life as well by putting down their own …show more content…
This advertisement does not speak to smoking companies, it speaks directly to adolescents. Most know smoking is bad for you but this advertisement tries to fight the addiction that this teenager obviously has. The ethos argument also has to do with where the advertisement comes from to show whether the advertisement is credible or not. This adverstisement comes from thetruth.com which is a group funded by the Truth Initiative. This group reaches out to teens through social medial to get teen smokers help to quit smoking until there are no more teen smokers left. However, the website this advertisement originates from does not have much of a research background making this site non-credible and therefore, not have a credible ethos
They use this by showing a teenager’s face who unknowingly has created a gun, which is pointing at him, with his cigarette smoke. The advertisement is used to show that with every puff you take of the cigarette smoke, you can create a gun to which is killing you slowly. The boy looks into the camera with innocence showing the fact that he doesn’t know what he is doing, nor how to stop. With the statement at the bottom of the advertisement, it shows that the viewer can to help this teenager if they stop that cigarette, they may save his life. Or if the audience are smoking themselves, and in the position of the boy, they themselves, could save their own life as well by putting down their own …show more content…
This advertisement does not speak to smoking companies, it speaks directly to adolescents. Most know smoking is bad for you but this advertisement tries to fight the addiction that this teenager obviously has. The ethos argument also has to do with where the advertisement comes from to show whether the advertisement is credible or not. This adverstisement comes from thetruth.com which is a group funded by the Truth Initiative. This group reaches out to teens through social medial to get teen smokers help to quit smoking until there are no more teen smokers left. However, the website this advertisement originates from does not have much of a research background making this site non-credible and therefore, not have a credible ethos