Real Estate Agent Case Study
Home sellers don 't know how to spot a good real estate agent
This is understandable when you consider that you will only buy and sell one or two properties in your lifetime. Your home is probably your biggest asset. So, be careful whom you choose to sell it; one slip-up from an agent will wipe thousands off your selling price.
Ask the right questions
Many home sellers ask the WRONG questions when they interview an agent. They ask questions such as "How much do you charge?" or "What 's my house worth?". While these questions are important, they should only be asked after the agent has told you what they 'll do for you and how they …show more content…
After all, if advertising was the only reason your home sold why do you need a real estate agent?
Questions are the answer
Sometimes the answer to one good question will give you the confidence you need to hire the best agent to sell your home. Good questions do the hard work for you. Before you jump in and start grilling real estate agents, take a step back.
Put your home buyer shoes on. And start with a mystery shop...
Department stores do it, so why shouldn 't you? Use the 'process of elimination ' to weed out the poor agents. Why bother interviewing a real estate agent who doesn 't bother to return buyer 's calls? Start with an email. Approximately half of all buyer enquiry arrives via email.
If you send out 10 emails to 10 local real estate agents, I can almost guarantee that you will not receive 10 replies. If only 5 reply, then you have just saved yourself having to interview 5 agents. Include your phone number in your email. Do they call you back? Or do they just email a standard response? An agent who follows up with a call has a much better chance of 'closing a sale ' than an agent who sends a standard …show more content…
• I am not going to be paying any money to any agent for any reason until my home is sold. Once my home is sold within the price range that you quoted me, I will be delighted to pay you a GENEROUS commission as a reward.
This is my firm policy as a seller. Do you accept my policy?
Random comments and questions... [or other ways to make the same major points] might include...
• I want an agent who will get me the highest price at the lowest cost with the lowest hassle and, of course, without any risk of loss if there is no sale. Are you comfortable with being able to meet these simple requests of mine?
• How many properties do you sell? (Let them ask you if you mean weekly, monthly or annually, to which you reply that the time frame doesn 't matter. You just want to know that they are capable of getting results).
• What provisions do you take to ensure the security and safety of my home when it is being shown to prospective buyers?
• If I find a buyer - such as a close friend or relative - will you want me to pay you any commission?
• Have you ever had any unhappy