Rational Strategy And Dynamic Strategy In Human Resource Management

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Thoughts on Rational Strategy and Dynamic Strategy in Human Resource Management.

This week’s lectures dealt with organizational strategies and structures, changes and drivers within the organization, and innovation. I find organizational strategy--specifically the difference between rational strategy and dynamic strategy--most interesting to follow, as it highlighted different work experiences I had before. Rational strategy is about using logic to determine what to do, after taking the current environment to count. In rational strategy, everything around the person is assumed to be clear and the inner workings bare. Any and all decisions the person makes is based on the observatory data. Of course, the environment itself is ever changing,
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Does that mean rational management strategy has been obsoleted? Not exactly. Rational strategy still has its own set of advantages and uses. First of all, rational strategy is less costly than dynamic strategy. The expense will become cost prohibitive, should the company change its image, branding, and human resource at every transitional period. It is also linear and efficient because it only concerns with the goals the company had set before itself, and the ability to achieve it, nothing more. All the company has to do is to set a goals, define the means of achieving those goals, and compile the list of activities that can accomplish the means in order to achieve the goal. This model of strategy is focused primarily on profits, as opposed to increasing human value. Though not an ideal model of strategy in many ways, largely in part on ignoring the human value aspect, rational strategy is still sought after in many cases because it can be measured and calculated precisely after considering all available angles and avenues, making it easier and less costly to follow compared to dynamic strategy. And less complications and cost of achieving the set goal directly translates to increased profit, something no CEO is going to refuse. Rational strategy is often employed by large companies because their missions and goals tend …show more content…
The top level management use rational business strategy. They had set up their goal to gain certain number of viewers per day and per month, and take certain number of TV station related awards. Their concern was on maximizing profits, while paying little attention on developing their human resource. The staff were not taught to think for themselves, but to simply follow the set plan in front of them and accomplish them through straightforward means. TV5’s top level manager had dictated the entire work process. There was very little employee engagement; any evolving situation was processed and judged through company guidelines. As a result, the turnover rate among sub management level workers was high and innovation among them was low. The company however often achieved their goals on the number of viewers and awards won, because they were following a set formula, which had considered all angles, and was easy to follow. The rigidity of the operational planning had also cut corners on any undue

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