Qantas: Strategic Advantages And Challenges Of Strategic Human Resource Management

700 Words 3 Pages
Strategic Human Resource Management is the close alignment between organizational and HRM strategies, processes, functions and outcomes (Nankervis, A et al. 2013). SHRM is imperative for any organisation to succeed. It is essential that SHRM is addressed in modern organisations and in turn will provide many advantages that will be beneficial and facilitate the growth and success of the organisation. Reaching the goals and objectives, maintaining a competitive advantage and increasing employee commitment to the organisation are all advantages, which are provided to modern day organisations through Strategic Human Resource Management.

SHRM is crucial for an organisation in order to achieve their goals and objectives. Employees are regarded
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All modern day organisation focus on developing and retaining a competitive advantage over their competitors and this can be attained by SHRM. Employees are able to help achieve the competitive advantage as they play an important role in fostering and creating a culture of innovation within the organisation. By allowing this allows the organisation to differ from its competitors and contributes to the organisations success. Qantas ‘identifies its long- term competitive advantage in terms of customer experience and the Qantas domestic dual brand’. (Heaney 2008). Thus this demonstrates how employees are the key to maintaining a competitive …show more content…
This can further contribute to an organisations competitive advantage and success. This is done through the retention strategy, which involves 5 factors. They include flexible work arrangements, interesting and challenging work, good manger/supervisor, reasonable pay/salary and autonomy and empowerment. (Nankervis, A et al. 2013). If organisations follow these factors they will not only enhance employees productivity but will reduce the staff turnover rate. If used effectively SHRM can foster a collaborative working environment that drives the organization towards performance excellence(Wise Geek, 2015). Flexible Work Arrangements that are available at Qantas include; Part-time, Job-Share, Home based work, Flexible use of Annual Leave, Twentieth Days (accrued rostered days) Personal/Carer’s Leave, Long service leave, Bereavement and compassionate leave and Leave without pay. As at 31 March 2012, 29% of females were undertaking flexible work arrangements. (Qantas, 2015) Hence this shows how adopting retention strategies are an advantage, as it will allow for existing employees to improve worker productivity and satisfaction.

Subsequently it is it is evident that SHRM provides many advantages to modern day organisations. SHRM provides many benefits to an organisation including helping to achieve organisations goals and objectives through recruiting the right employees, maintaining a competitive advantage and

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