Proudly Propane Analysis

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Assignment:
The task at hand is to break down certain aspects of a propane ad by “Proudly Propane” and attempt to define and compare those aspects to assess the characteristics of a fuel like Propane. The ad claims that propane is a “Clean, reliable and efficient energy source” but does not offer to define or elaborate on these claims. Therefore, through context and comparison the ad’s claims of Clean and Efficient will be assessed, in addition to the Importance/Reliance, Sustainability, and Affordability of propane.
Clean
The ad has not given an explicit definition for what it refers to as a clean fuel. Therefore, using the context of the ad and commonly accepted definitions, we can deduct that clean means a fuel that burns completely, and
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This can be interpreted as “are there better alternatives to propane” or “do we rely on or need to use propane”. While the ad does not address this, there are several alternatives to propane, such as the aforementioned fossil fuels alongside “green” alternatives such as solar and wind power. As a comparison, a very important or heavily relied on fuel in our society would be oil/gasoline, due to its proliferation in the auto industry. In contrast, propane is a fuel with many direct alternatives (such as natural gas) and is not so heavily relied on for everyday use in society, compared relatively with oil/gasoline. Therefore, propane is a fuel of relatively low …show more content…
The ad presents no quantifiable comparison of propane against its alternatives, with vast room for interpretation with what the ad claims about propane. However, through using context and how fuel characteristics are commonly defined, we can assess that the ad’s claims of Clean and Efficient are true in relation to other fossil fuels and in specific uses, however they are very loose and vague claims. In addition, propane has shown to be lackluster in the way of Importance, Sustainability, and Affordability. Therefore, while aesthetically pleasing and a solid ad from a marketing perspective, this propane ad does not deliver a convincing, logical case of propane being clean and efficient, let alone “man’s best

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