Pros And Cons Of Direct-To-Consumer Drug Advertising

Patients depend on medicine to better their treatment on their illnesses. All drugs are used for the prevention of some disease or to heal, sometimes it used as a judgment of disease and to improve physical or mental well-being of patients. It surprises me that the purpose of the ads and the goals of doctors in prescribing the medicine are out of sync. The doctor, apparently, wants to cure or make the patient feel good/OK. The drug company wants to increase revenue. The Direct-to-consumer drug advertising is used to advertise drugs, is this ethical?
The pharmaceutical industry use Direct-to-consumer drug advertising for their drugs directly to the consumer by using a range of media forms. The Food and Drug Administration (FDA) in the US began working on the advertising of prescription drugs and issued guidelines concerning the information obtained within the DTC advertising, which resulted in substantial increases in broadcast DTCA. (Business Ethics –p319) Deontological ethics is used to judge the morals of actions that peoples deal with on the observance to rules that are …show more content…
One of the reasons is that the doctor will recommend the companies drug. With the DCA it has its advantages when doctors see the commercials/advertising it helps the health care physician remember the medicine, if not the doctor might not consider this drug to be an option to prescribe. If patients ask about the medicine they see in commercials/advertising that means the doctor will have to be familiar when it comes to the pharmaceutical company’s drug. I believe that politics is one of the reasons why United States (US) and New Zealand are the only two countries in the world that at the moment allow the Direct to Consumer advertising by drug. American companies, including pharmaceutical, are allowed to make large campaign contributions and pharmaceutical companies have a higher political power than doctors, and DTCA is