Pest Analysis of Nokia and Motorola and Their Marketing Mixes and More

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1. INTRODUCTION : There is no doubt, that with the invention of the telephone, telecommunication has become one of the essential innovations of human being since the 19th century, and at the present time, companies which support worldwide dialogue as premier leaders are the celluler phone manufacturers.

I vividly remember the first time a mobile phone, the legendary Nokia 8110, had been welcomed in our family through my father. Although it was Motorola Incorporation that launched the first mobile in 1973 into the market by Martin Cooper, who was working as an engineer for the company at that time, Nokia had managed to astonish people in my country, Turkey, by the 8110. It had all the attention, for a specific period of time, in
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Among these, the way Motorola chose is the quality influence on customers. What Motorola Inc. beleives as a company is to obtain the best quality product. Motorola stresses that ' Quality has to do something for the customer... Our definition of defeat is "if customer does not like it, it is a defeat"' ( Kotler,1999) .

Motorola's customer-centered definition for quality indicates that, it is total quality when a company exceeds expactations of the consumers by its products. Motorola is a well-known company especially with its mobile phone products as they are practical to use and nicely designed, together with the functions what customers wish to see in their mobiles. The customer can utilize video and music player facilities, plus pictures they can take and save by the Motorola-branded mobiles and the products also have got the ability to serve up an internet access to the users. As its premier competitor, Nokia. mobile series also tend to provide all the latest technology trying not to stay behind of the stage. It has developed itself considerably from being manufacturer of big and bulky phones to producing mobiles with very tiny and stylish outlook and specialities like text messaging, games like snake, one of the most famous games that it represented, etc. Today, both companies produce highly elegant and modish designs of mobile series, flourishing them with different sorts of accessories to attract the consumer-race.

Motorola is also known as

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