Our target market is to attract all age group of people e.g. Students, business people, families and well educated peoples. As we have new business in the market, so we need to research and plan marketing strategy in order to create awareness among the people. We will use promotional tools like discount vouchers, free sample and tasting event to repeat the customers and our products and services will be advertised in newspaper to let the people know about our quality and service and what makes us different from others. If we want to make a position in the market we need to work hard because our competitors have good reputation in the market.
Company’s Overview:
Main fright Warehouse Company, with a significant presentence in the whole world. There are more than 6.8 million customers in Australia as at the end of 2013 year and …show more content…
Marketing Planning- we have a very good planning and backup plan as well for marketing.
Marketing objectives – In Main fright organization has four goals in place, for example, there will be objectives supporting each of these goals. And for some of those goals, there will be marketing and sales objectives that support and clarify the goal and communicate. An objective may apply to several goals and it is not necessary to have a specific objective for every goal. We have some objectives; they will help us to increase our sales.
1. Increase sales from $15 million per year to $20 million per year in the next three years.
2. 10,000 to 15,000 investments.
3. Establish brand recognition in Brisbane so that at least 1 in 3 people recognise our brand in a random survey taken in 18 months time.
CURRENT MARKET PERFORMANCE:
Group organic service revenue growth improved during the year, with a strong result from emerging markets and encouraging signs of renewed growth in some parts of
Company’s Overview:
Main fright Warehouse Company, with a significant presentence in the whole world. There are more than 6.8 million customers in Australia as at the end of 2013 year and …show more content…
Marketing Planning- we have a very good planning and backup plan as well for marketing.
Marketing objectives – In Main fright organization has four goals in place, for example, there will be objectives supporting each of these goals. And for some of those goals, there will be marketing and sales objectives that support and clarify the goal and communicate. An objective may apply to several goals and it is not necessary to have a specific objective for every goal. We have some objectives; they will help us to increase our sales.
1. Increase sales from $15 million per year to $20 million per year in the next three years.
2. 10,000 to 15,000 investments.
3. Establish brand recognition in Brisbane so that at least 1 in 3 people recognise our brand in a random survey taken in 18 months time.
CURRENT MARKET PERFORMANCE:
Group organic service revenue growth improved during the year, with a strong result from emerging markets and encouraging signs of renewed growth in some parts of