develop and implement a marketing plan. We have avoided esoteric, abstract, and highly academic material that does not relate to typical marketing strategy decisions in most organizations. The marketing plan framework that we utilize throughout the text has been used by a number of organizations to successfully plan their marketing strategies. Many companies report great success in using our approach partially due to the ease of communicating the plan to all functional areas of the business. Target…
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Dilemma Is Social Loafing Shirking? 300 Case Incident 1 Negative Aspects of Collaboration? 300 Case Incident 2 Herd Behavior and the Housing Bubble (and Collapse) 301 CONTENTS xiii 10 Understanding Work Teams 307 Why Have Teams Become So Popular? 308 Differences Between Groups and Teams 309 Types of Teams 310 Problem-Solving Teams 310 • Self-Managed Work Teams 310 • Cross-Functional Teams 311 • Virtual Teams 312 Creating Effective Teams 312 Context: What Factors Determine Whether…
1C: Strategic Planning at a Local Company 38 Assurance of Learning Exercise 1D: Getting Familiar with SMCO 38 Part 2 Strategy Formulation 40 Chapter 2 The Business Vision and Mission 40 WAL-MART: DOING GREAT IN A WEAK ECONOMY 42 What Do We Want to Become? 43 What Is Our Business? 43 Vision versus Mission 45 & The Process of Developing Vision and Mission Statements 46 Importance (Benefits) of Vision and Mission Statements 47 A Resolution of Divergent Views 48 Characteristics of a Mission Statement…
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