Reflective Essay On Marketing

Improved Essays
INDIVIDUAL REFLECTION: BLUEPRINT FOR PROFESSIONAL AND PERSONAL GROWTH
Kinyata Barnett
Walden University
Prior to this course I only knew basic information regarding marketing. I now know that there are many aspects involved with the marketing process. In order to build a success organization, one must chose the correct marketing tools that would benefit their company. I have learned that every method does not work for all. All the discussions and assignments have improved my understanding of marketing competitiveness within many organizations I am familiar with. I have gained a great understanding of the different marketing mixes and strategies that organizations use. The contents and assignments have shaped my goals in many ways. Every topic
…show more content…
My vision is to be able to mentor and help youth that are less fortunate. Being able to open a youth center aimed at helping those in need of many resources such as educational and everyday social skills would be beneficial to the community. This is important to me because there are many people that are not informed or have resources to better themselves.
At least two objectives for the goal you have identified. Provide a rationale that explains how your objectives support the goal. Then, develop your action plan/goal to relate to your personal brand.
One of the objectives for my identified goal is to complete my Master’s Degree in Business Management. As I continue my journey with my studies I seem to find many new topics that I was not aware of. In my previous studies, I felt that I had a good idea of what a business and their structures entail. I soon found out there was many things I have yet to learn. Once my degree is obtained there will be many steps I will need to take to achieve my goal.
In what ways or to what extent do you think your personal brand will allow others to see you as an agent for positive change within your organization, your community, or more
…show more content…
Born to a mother at the age of fifteen years old, life was most a struggle. Despite the negativity, I managed to attend the University of Illinois and graduate with a Bachelor of Science. Though this might seem minor to some but it meant the world to me. As I walked across the stage I became the first person in my family to graduate college. I looked back and realized that anything is possible. Being raised by a young mother, raised in a very violent area in Chicago without many resources, I managed to defeat the odds. For this reason, I will continue to strive and work hard to achieve my goals. My testimony will help others in similar situations and help them to defeat the odds as

Related Documents

  • Improved Essays

    The Struggles of Pursuing Higher Education In her essay, “Reclaiming the Promise of Higher Education: Poor Single Mothers in Academe,” Vivyan Adair asserts that higher education should be prioritized for low-income single mothers in order to help them transition out of welfare reliance and to advance themselves and their families into a positive, stable environment. Adair believes that as of 1996, the welfare system has lowered single mothers’ chances of pursuing education by prioritizing the “work-first” policy, making it hard for mothers to find the time to go to school between long hours of work and the expenses of childcare services. Adair makes a valid point that ever since the “reform” of the welfare system, this has caused for limited…

    • 1145 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    Women's Turf Cleat

    • 56 Words
    • 1 Pages

    Objective: Inform target audience about features and benefits of women’s turf cleat and its competitive advantage, leading to a 5% increase in sales. 2. Objective: Sign one softball celebrity to increase product awareness by 15%. 3. Objective: To increase brand awareness by 20% in the first 12 months through building relationships with universities and professional…

    • 56 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    From a young age I have been fascinated by ideas of studying business. As amusing as it may sound, my interest in business first emerged as a result of watching the BBC television show The Apprentice. The Apprentice was my first exposure to ideas of business practice and process and was responsible for awakening my interest in the area, although I know now that The Apprentice is far from a realistic view of business process. This encouraged my desire to further understand the internal workings of a business, which led ultimately to a goal of furthering and developing my knowledge in all aspects of business. Since starting A Level business, i have come to learn that the complexities of the business industry are in constant development and change,…

    • 167 Words
    • 1 Pages
    Improved Essays
  • Great Essays

    John's Boots

    • 1184 Words
    • 5 Pages

    . Write an email seeking the confirmation from management regarding these TWO (2) convergent tools and techniques. In your email you need to detail the cost benefit analysis for the above TWO (2) selected convergent tools and techniques and explain how each of them meet the organisational requirements, legal, policies and procedures. Reply of the management should also be presented to your marketing colleagues.…

    • 1184 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Ever since I was young, I have always been interested in various business models and how they are used in everyday life. I have always been interested in business ever since working for my family and this has persuaded me to pursue their footsteps. This was also an overriding factor when choosing my A-Levels and GCSE’s. My A-Level choices have been influenced by the idea of studying Business and Management at University.…

    • 706 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    My MBA Program Analysis

    • 816 Words
    • 4 Pages

    Many people decide to go back to school to receive a Master’s degree for multiple reasons. I actually had a hard time developing personal measurable goals for my MBA program. While I have been exposed to different small businesses operations over the last eight years I have been working, I recently have been exposed to the complexity of large business. Personally, I just truly want to learn more and how to be better at what I am doing each day. The classes I will take that are specifically designed for a Six Sigma certificate will also be measured through the grades I receive.…

    • 816 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    2006:265). 3 There are three major options that Amarula could adopt to do this: 2.1.1 Increase the current market share: In this instance, Amarula should tries to gain market share either at the expense of competition or by drawing a greater proportion of the new consumers entering the market (Du Plessis et al. 2006:265). To increase the current market share Amarula should accomplish two important tasks: (1) retain repeat product (Amarula Cream) from its existing customers, and (2) continue to capture the major portion of sales to the growing number of new customers entering the market for the first time.…

    • 1825 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    There are various keys of components to marketing. Elizabeth Mcghee Nelson writes about the importance of vision, goal and plan in her article “Why Every Department Needs a Strategic Plan.” In order for a successful business, it all starts with the marketing research process. Analyzing the market history and its trend is critical in predicting the possible future outcome. Without a proper and thorough analyst of the market trend, even a good product may be unsuccessful.…

    • 723 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Cause Marketing Benefits

    • 742 Words
    • 3 Pages

    Benefits of Cause Marketing Cause marketing is an evolving strategy and with strategic implementation, cause marketing or corporate social responsibility (CSR) can help brands differentiate themselves within the highly competitive marketplace. Cause marketing programs can also affect the purchase decisions of a customer and as a result, many fashion brands are now rethinking and integrating CSR and cause-related marketing programs within their business. For the fashion industry, issues such as environmental sustainability, child labor, and working conditions are often key focuses for brands. Subsequently, many brands such as Patagonia, has made an effort to make corporate social responsibility their business focus (Spivey, 2015). Not only…

    • 742 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Marketing Boot Camps For our boot camp presentation we talked about how old media is starting to be outdated and new media is the new way to advertise. Marketing is changing due to new media because not only are products being advertised online, but it’s also being talked about. Many people write reviews or join chat groups about products. To be successful in advertising, companies need to utilize new media outlets.…

    • 1029 Words
    • 5 Pages
    Great Essays
  • Superior Essays

    There exist different ways of categorizing market research methods. However, most of the techniques used can be fitted into one of the following six categories: a. Secondary b. research surveys c. focus groups d. interviews e. observation f. Experiments/field trials. Research Methods The primary research methods allow a researcher to go beyond the general information that can be obtained from secondary sources.…

    • 756 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    In recent years, the business world has become rapidly integrated across one’s restricting borders, and anyone with high goals in the business world must have a business perspective and be aware of the realities of different national arenas. After growing up in the business family, I feel that main cause of problems faced by country are lack of proper understanding and learning from the other developed economies, be it in technology or working methodology. So, I personally believe that proper observation of business economy is must to expand the business across the national boundaries and it is crucial to have a broad and refined international outlook. Belonging to a business family, and having exposure to business, my fascination has always been in the way businesses are run and hence my interest is in business management.…

    • 846 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    This course has provided me with a constructive and academic study of the opportunities and challenges faced in International Marketing. Through my group project, case study, Newsline, lectures, and exams/quizzes, I have gained valuable knowledge that I can apply to my future. It has allowed me to reflect on issues in marketing that I am familiar with from a new global perspective. I now understand the importance of acquiring a global mentality for marketing while learning the differences between marketing in a classical sense and an international sense.…

    • 728 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    As of now, I am majoring in Marketing and I am very glad that I took this class as it taught me the basics of what marketing is all about what to expect in the future. Throughout the semester I have learned about all the different aspects of marketing, such as selling, buying, advertising, promoting, etc. I have learned what Marketing entails and what the activities are that are involved in marketing. While learning about this topic through the semester, I realized that this was one of those classes that I didn’t mind doing homework for or doing tests for.…

    • 972 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    INTRODUCTION Marketing is everywhere. Formally or informally, people and organizations engage in a vast number of activities that we could call marketing. Good marketing has become an increasingly vital ingredient for business success. And marketing extremely affects our day-to-day lives. It is enclosed in everything we do from the clothes we wear, to the web sites we click on, to the ads we see.…

    • 1222 Words
    • 5 Pages
    Improved Essays