Essay on Perpetual Mercy Hospital Case Analysis

1228 Words Apr 23rd, 2013 5 Pages
Perpetual Mercy Hospital Case Analysis

April 2, 2013
Marketing Management and Strategy
Section 002
Case Brief
Receipt #: 317113731

Date: April 2, 2013
Subject: Perpetual Mercy Hospital Case Analysis
In April of 2000, the Downtown Health Clinic (DHC), which is run and overseen by Perpetual Mercy Hospital (PHC), found out some troubling news and was very concerned about it. Perpetual Mercy Hospital was concerned about the possibility of a establishing a similar clinic five blocks north of their facility. The main concerned are that the new and upcoming clinic may take away DHC’s current patients and that such a similar clinic so close could put a damper the DHC’s profitability and financial
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Extend operating hours and provide gynecology services
Evaluative Criteria The first alternative is to avoid any operational changes. As stated, the DHC is currently open 260 days a year, Monday through Friday, from 8:00 a.m. to 5:00 p.m. It seems that the clinic’s financial objectives are currently being achieved. Since the clinic is obtaining their objectives and is growing, it might hurt the current operation to make any sudden changes. Extending the office hours and adding the gynecology services would increase the costs that DHC will experience. The hospital could use fewer expenses by getting involved in an advertising campaign for the clinic to help acquire its 11, 663 office workers in the service area, opposed to changing the current operations. A second alternative for DHC is to extend their current operating hours to comply with the patients as requested. As stated, if the DHC could serve the downtown area more efficiently, 30 percent of patients suggested that hours be extended 7:00 a.m. to 7:00 p.m. Monday through Friday. Sherri Worth, the assistant administrator thought that if DHC could schedule new employee physical examinations so that their hours didn’t coincide with their usual working hours and local business people were able to schedule appointments before 8:00 a.m. or after 5:00 p.m. Worth then thought it would be necessary to hire a second licensed physician working the hours of 7:00 a.m. to 3:00 p.m. and

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