Essay about Pepsi and Its Competitors

4644 Words Dec 20th, 2010 19 Pages
PepsiCo - World Leader In Convenient Foods & Beverages Industry

• Revenues – About $43 billion and over 198,000 Employees across the globe • PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay • PepsiCo brands are available in more than 200 countries and territories across the globe • PepsiCo has more than 500 products in it’s portfolio of which 18 brands generate $1 Billion each in retail sales

A broad spectrum of beverages worldwide bringing fun and refreshment to consumers

Frito-Lay invigorates PepsiCo's portfolio of products with plenty of good food and 'good fun'

Tropicana, the strongest name in juices; the best of fruit

Quaker expands our portfolio with a wide range of healthy food choices
…show more content…
…between platforms… ...between geographies

movie gets uploaded then downloaded

THE RESULT: Media Democratisation where anyone can become a journalist, author or film maker

Driven By The Fact That Markets Have Become Conversations
The Cluetrain Manifesto • An influential book written in 1999 – A set of 95 theeses put forward as a manifesto for all businesses operating in what was suggested as a “newly connected marketplace” • Fundamental to 'The Cluetrain Manifesto' was the premise that the Internet provided a new and unique forum for communication that would ultimately shift the nature of business communication and marketing. "A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies."

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Social media is an umbrella term that defines various activities that integrate technology, social interaction and the construction of words, pictures, video and

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