In the novel Overdressed by Elizabeth Kline, the reader explore the world of fast fashion along with the impact it has on us and the world. From the social aspect of the fashion industry, we always look for the newest fashion and for cheap. For example most people buy new clothing just to keep up with what is so called a trend. We also have engrave in our minds that if you see a nice piece of clothing that’s discounted we are more prone to pick it up and purchase it, because if we leave it we might not find it the next time we come in. The environmental impact on the world due to the fast fashion industry is that we may begin to see landfills filling up with clothes. The old clothes that are donated don’t get bought. Even the clothes that are sold oversea in sub Saharan Africa fail to sell due to the fact that people in these countries are also looking for stylish clothing. Majority of the clothing brought overseas are rejected. The changing geography of the fashion industry has sent potential American jobs overseas. The garment worker in the industry receive low wages and safety regulations are easy to be dismissed.
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Instead of shopping seasonal, the new fast fashion puts out new inventory constantly throughout the year. For example, fast fashion company like Forever 21 or H&M, update their stock almost weekly. The clothes are cheaper than their competitors, and have twice the profit margin of more traditional clothing retailers. By updating stock biweekly, consumers feel like what is on sale will not be there in the week after, and so we fall for the bait and purchase. The fast fashion poses a major threat to a system with better quality garments, because the fast fashion has created a gap between cheap and expensive. Cheap is easy to purchase while on the contrary expensive clothing is more for status now a
Instead of shopping seasonal, the new fast fashion puts out new inventory constantly throughout the year. For example, fast fashion company like Forever 21 or H&M, update their stock almost weekly. The clothes are cheaper than their competitors, and have twice the profit margin of more traditional clothing retailers. By updating stock biweekly, consumers feel like what is on sale will not be there in the week after, and so we fall for the bait and purchase. The fast fashion poses a major threat to a system with better quality garments, because the fast fashion has created a gap between cheap and expensive. Cheap is easy to purchase while on the contrary expensive clothing is more for status now a