Organisational Performance Through Information Management Essay

1580 Words Mar 12th, 2016 7 Pages
In 2001, Douglas Conant was named CEO of Campbell’s soup, at that time the context was not ideal since the company was lacking in terms of performance and was facing competitive pressure from consumers (price and health conscious), competitors (domination of Kraft and Nestlé) and even from retail partners (private labels). According to Scott (1992 ) and his contingency theory, organizations have to adapt to their environment to achieve success.

Conant’s needed to deal with uncertainty; his goal was to operate a deep business transformation, and information management would be the key to success since information helps to reduce uncertainty, to adapt and to develop a strategy. All for one purpose: to hold the grail of organisational performance. In order to adapt to a constantly changing environment, organisations need to implement communication and coordination mechanisms to ease information flows.

For the CEO and senior management, the best way to improve the company’s situation would be to improve business performance through information management. In order to do so, Campbell Soup decided to implement SAP with the aim of reducing operating cost, empowering work force and innovating in order to achieve competitive differentiation. We will discuss how the implementation of SAP reflected an organizational perspective on information management, and the critical success factors in terms of organizational design, culture and leadership.

The implementation of SAP reflects…

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