Operations Management Essay

945 Words Aug 15th, 2011 4 Pages
Sunderland Business School

Level: M Module: Operations Management
Module Code: PGBM03 Module Leader: Tom Cuthbertson
Issue Date:
26th July 2011 Return Date:
16th August 2011
Contribution to Module Assessment 100%

This is an individual assignment. Work submitted must adhere to the University policy on Cheating, Collusion and Plagiarism.

If Marketing's function is to identify the needs of customers, then it is Operations Management which has the role of providing the required products or services in a way that satisfies the criteria imposed by the market. Efficient operation of this function is therefore important if the organisation is to be successful. An understanding of the main operational tasks is
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This should then suggest the sort of process that ought to be operating. (The different process types and their ability to meet the range of operations objectives are explained at length in the module material).
c) You should then describe the process in these terms and explain how and why it helps or hinders in the achievement of the operations objectives i.e. its ability to supply a product which meets the customer’s needs. This is the essential analysis that shows your ability to apply the module content to your experience.
d) Having analysed the process, describe what changes you feel ought to be made – if any – and explain why these are necessary in terms of improving the ability to meet the operations objectives. You may like to give some guidance on the feasibility of the changes, how they ought to be implemented, a cost benefit etc., etc., where these are possible.


Your work will be assessed against the following criteria:
1. Knowledge – Your work should show a knowledge of the module content.
2. Understanding – Your report should demonstrate an understanding of operations management.
3. Insight – Your report should show an ability to analyse the operation in the light of the module content and your own reading.
4. Clarity – Your report should be well structured and clearly presented.

You should include a short list of references to support your observations and assertions.


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