A former CEO of Intel
He is a Hungarian Jew who lived through a Nazis invasion and a Communist invasion.
His motto in life and in business was, “Only the Paranoid Survive”, which was also the title of one of his books
He developed the idea of a Strategic Inflection Point
It’s a space of time with no change and it happens just before a dramatic change in the way we believe or operate.
If you can see a way out, you will shoot up.
If you know you are to remain stuck for the reason of this change, expect to fall down.
It is actually a time of panic, confusion, and chaos. That is when sound reasoning needs to be applied, and all effort needs to be on an updated strategic plan which may involve a new purchase or alignment or a new direction. …show more content…
When word grew that the chip had a defect, customers went berserk. He explained that it was only going to affect a tiny portion of consumers, who used the system to nth degree, but customers weren’t listening.
Although, he correctly assumed most of his customers would never experience any negative effects due to their regular use, he learned that by merely telling them that fact, that it would not be enough to calm them back into a content state. Since his drive and his passion existed to adapt to new knowledge and change, this failure only fueled him towards a discovery
He concluded after rethinking it, that a customer’s perception became the new reality, it led him to a place in marketing that was even more powerful than the truth, which was, merely the perception of it. This concept led him to an extremely successful marketing campaign idea, which was the famous Intel inside marking campaign. Which remains one of the most successful marketing campaigns in world history.
He believes it was more important to be knowledgeable than to have a high position title and that people who have no emotional stake in a decision can see what needs to be done
He is a Hungarian Jew who lived through a Nazis invasion and a Communist invasion.
His motto in life and in business was, “Only the Paranoid Survive”, which was also the title of one of his books
He developed the idea of a Strategic Inflection Point
It’s a space of time with no change and it happens just before a dramatic change in the way we believe or operate.
If you can see a way out, you will shoot up.
If you know you are to remain stuck for the reason of this change, expect to fall down.
It is actually a time of panic, confusion, and chaos. That is when sound reasoning needs to be applied, and all effort needs to be on an updated strategic plan which may involve a new purchase or alignment or a new direction. …show more content…
When word grew that the chip had a defect, customers went berserk. He explained that it was only going to affect a tiny portion of consumers, who used the system to nth degree, but customers weren’t listening.
Although, he correctly assumed most of his customers would never experience any negative effects due to their regular use, he learned that by merely telling them that fact, that it would not be enough to calm them back into a content state. Since his drive and his passion existed to adapt to new knowledge and change, this failure only fueled him towards a discovery
He concluded after rethinking it, that a customer’s perception became the new reality, it led him to a place in marketing that was even more powerful than the truth, which was, merely the perception of it. This concept led him to an extremely successful marketing campaign idea, which was the famous Intel inside marking campaign. Which remains one of the most successful marketing campaigns in world history.
He believes it was more important to be knowledgeable than to have a high position title and that people who have no emotional stake in a decision can see what needs to be done