Online Fashion Start Up Analysis

Improved Essays
The growing use of the internet and social media platforms has given rise to many online startups.This has also increased competition.Therefore, a new startup needs to put in a lot more effort to stand out.Here are 10 coolest online fashion startup to learn from:
1. Vinted.
Vented is an online startup that works as a virtual marketplace. It allows buyers and sellers to buy, sell or swap second-hand clothing items and accessories. When Vinted started operating back in 2008 it gave the audience a personal shopping experience. The online community highly appreciates the fact that they can get their hands on items that were no longer in stores anymore.This too at the convenience of sitting at their home.
The bulls-eye target audience for Vinted
…show more content…
Love the sales
Love the sales as the name suggests, is a unique website that allows users to shop through all the sales on the internet.It partners with thousands of brands such as River Island, Joe Brown, Jack Wills, Vvienne Westwood e.t.c.Love the sales drills down to minutest details about any product being offered. This online enterprise is now not only limited to fashion.This enterprise focuses on user-centric service that helps the audience engage with sales in the best way possible.
Love the sales faced a drastic decline in their organic search across all devices.It focused on Search Engine Optimisation in order to boost its sales.
3. Pomelo
Pomelo is an online fashion e-tailoring brand founded in 2014.This brand also started up locally and then expanded internationally. It gets180, 000 visitors to the site and almost 1 million page views per calendar month.
Pomelo focuses on social media marketing to generate leads.It creates original photos and videos for its Facebook and Instagram pages and invests heavily in promoting these channels. Currently, 90 percent of its site visitors come through Facebook.
Startups in 2018, should therefore not ignore the importance of social media platforms
4.
…show more content…
Mallzee
This is a mobile exclusive fashion merchant.It allows customers to have a personalized online shopping experience through their smartphone.
Startups of 2018, can learn platform integration through Mallzee. Mallzee allows customers to select outfits on the mobile application and swipe left if they dislike a garment or right if they like it.Startups could also create this kind of ease for their customers.Likewise, Mallzee also allows the shoppers to share the garment that they like on social media platforms to get feedback from their friends.This shows the brilliant use of platform integration that startups can learn.
6. Leatherskin shop
Leatherskin shop is an online marketplace that sells custom-made leather products along with ready to wear leather garments, products, and accessories.Some of these are leather jackets, leather bracelets, leather handbags, leather caps e.t.c.They have a huge collection on their online showcase and provide the best quality products to their buyers.Leatherskin shop is another startup that practices exceptional marketing

Related Documents

  • Decent Essays

    It is a selective price tag declaration getting evaluated in getting a fashion that has latest and features with specialties you are certain to get use of and buying with the fashion industry which gets you all items show you a perfection with which trends of newer times are followed in a fashion desired as wants are dominant and a source of offers can be acquired as the dealing through this web store like Nordstrom can have proper fashionable items which look out of normal in most…

    • 492 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Seek web access with a means to get purchases on store and always contend to buys of women’s wear as a…

    • 454 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Nordstrom Coupon Benefits

    • 476 Words
    • 2 Pages

    Nordstrom and its several uses Nordstrom is the website that sells fashionable items you will surely want to put in use as there aren’t many sources where you can avail such benefits easily seen on online web stores where you will surely want to have proper use of benefits which are rare in many situations. It is at least above a century old and there are a consistently increased number of customers that this website has for selling items. It is preferred that you are more adopting to this fashion of shoe wear and a complete array of deals will provide you discounts that are much to adhere to as there are discounted options which are positively needed as you might want to consider an example of the way people get along with changes that sources…

    • 476 Words
    • 2 Pages
    Improved Essays
  • Decent Essays

    Macy's Case Study

    • 149 Words
    • 1 Pages

    Macy’s, Inc. is a national multi-channel retailer with exemplary brands that serve their consumers throughout remarkable stores and enterprising online sites. One of Macy’s goals is to be a retailer with the ability to see different commercial opportunities and mold a clear path for capitalizing. To initialize on their ideas Macy’s has moved faster than ever by employing more technology and concentrating resources on the elements that are important to the costumers and their comfort. To a better understanding Macy’s has improved shopping for millions of its customers by creating commodities such as an online store worldwide, which has saved several hours of the day to its consumers internationally. This way Macy’s never loses its buyers, since…

    • 149 Words
    • 1 Pages
    Decent Essays
  • Great Essays

    Fashion retailers are among the most visible retailers on social media. The ability to showcase new styles on a smartphone is an ingenious technique to reach the younger demographic. The goal for J. Crew is to utilize social media to expand the brand’s awareness and reach to the general populace,…

    • 2249 Words
    • 9 Pages
    Great Essays
  • Improved Essays

    An article called Social Media: The Rock Star of Online Marketing by Dan Noyes/Zephoria. The article lets us know why businesses are tracking what we search for and wanting others to post about their good experience. This method of marketing is one of the best ways for small companies to get their name out. Why do these businesses need to track what we search and what we look at?…

    • 425 Words
    • 2 Pages
    Improved Essays
  • Great Essays

    Zara Fashion System Analysis

    • 2487 Words
    • 10 Pages

    Fast fashion system mainly contains two components that make it superior from other systems. One component is short production and distribution lead times, which helps match supply and demand so eventually minimize the gap between them. Another component is highly fashionable design capabilities that enhance the desires of consumers and increase sales (Cachon and Swinney, 2010). As a fast growing fast fashion brand, Zara is “the most innovative and devastating retailer in the word”, called by the luxury goods maker LVMH’s fashion director (Gallaugher, 2008). I will use Zara as a case to inspect fast fashion’s remarkable innovation for the whole fashion…

    • 2487 Words
    • 10 Pages
    Great Essays
  • Improved Essays

    Gum Tree Swot Analysis

    • 1308 Words
    • 6 Pages

    Online marketing is the current trend in networking and marketing industry. With increased internet coverage, enthusiasts depend on the internet for various purposes, besides social interactions. Entrepreneurs are also advancing and taking their business entities to online forms. Certainly, this attracts a vast customer base. The performance of online sites, just like normal businesses, is dependent on owners’ customization.…

    • 1308 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Proof of Recommendation To attract more customers to the stores we’ve decided to adopt a digital input to reach out to more people. By being able to buy online and have a reward program based on it will encourage people to shop at Benjy’s. Secondly, in order to increase Benjy’s profits, we have decided to charge a showcasing fee. Critique of options Training staff about products to offer after purchase support…

    • 703 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Purple Cow Case Study

    • 1085 Words
    • 5 Pages

    Organizations should invest in their products and services rather than the marketing of the same. If your product or services are good they’ll create a name for themselves. Following the regular trend may prove to be risky while introducing a purple cow can be highly rewarding. Mass marketing of products can lead to boring products catering to everyone’s need. Millions of budget is wasted on marketing of these mass products which fall on the deaf ears of innovative buyers, who are not excited by the products or the majority who might watch the promotion and still not buy it.…

    • 1085 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Victoria Secret Beauty

    • 1090 Words
    • 5 Pages

    The beauty and fashion industry are very well known for projecting beauty in the most unrealistic ways. This is the case of most beauty companies, many of them use the media to project a false sense of beauty in order to sell their products. The famous retail brand of lingerie and beauty products "Victoria's Secret" can be considered one of them when it comes to portraying beauty in a very specific way. The company is known for having very famous models representing the brand, who all promote the same body type: very tall and skinny bodies. On the other hand, some brands have decided to fight against this stereotypical vision of beauty, such as the personal care brand Dove.…

    • 1090 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    1. Introduction The author has chosen, Hennes and Mauritz which is commonly known as H&M, the biggest fashion retailer in the world, which was established in Sweden, in year 1947. The choice was brought upon the interest and insights the author has upon the company after working four years for H&M in Singapore. 2.…

    • 1401 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    Donna Claire Case Study

    • 1654 Words
    • 7 Pages

    They sell women’s clothing, underwear, active wear, shoes and jewelry. They have loyalty cards, store accounts and lay-byes, which are beneficial for people who shop at the store often. Donna has a social media presence so that customers’ can be up to date with what is happening at the stores. Section 3: Brand Background 1. Corporate analysis:…

    • 1654 Words
    • 7 Pages
    Great Essays
  • Great Essays

    3. Rationale/Executive Summary 3.1 Background of my division The Mr Price Group Limited division that I have chosen is the apparel retail division, also known as the clothing division of Mr Price. My reason for choosing the apparel division of Mr Price instead of the Home or Sport division is because the apparel sector is a fast fashion retailer and has generated a strong brand with well-known corporate social responsibility programmes. The target market of the apparel division is young and vigorous customers, mostly females between the ages of 15 – 35, who are in the LSM income groups.…

    • 1788 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Revenue model used by Adidas There are few types of revenue model that can be used to gain a company’s revenue. Adidas Malaysia had applied 3 types of revenue model in order to increase their sales and revenue. These revenue model are Sales, Advertising and Affiliate. Adidas had put a lot of effort in order to increase their revenue though eCommerce. So, they have their own strategy to make it success in eCommerce.…

    • 705 Words
    • 3 Pages
    Improved Essays