Essay about Odhi Case

2387 Words Feb 20th, 2016 10 Pages
ODHI Case Study

Executive Summary

The Ontario Dairy Herd Improvement Corporation, run by general manager John Meek, aims to improve the efficiency and profitability of dairy farming through an accurate, rapid, and cost effective milk testing service. Milk testing is an essential herd management component for all dairy processors as it measures the amount, quality and contents of the dairy products. Supply management agencies limit milk production; thus, profit is maximized through acquiring premiums from quality dairy with high levels of protein and butter fat as opposed to mass production and distribution. The dairy herd is the largest source of revenue for farmers, data from milk testing helps maximize milk production as farmers can
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Ontario DHI is a not for profit, cost-efficient method of information acquisition for dairy farmers seeking to maximize profit through genetic screening and herd management tactics. The ability to charge members a fee that is significantly less than cost stems from acquiring various forms of government funding and membership fees. Furthermore, shortened turnaround times over the past 5 years by streamlining operations and using advanced equipment in data processing reduced costs in the long-run. ODHI targets local dairy farming communities and places a high priority on communicating with members, employees and other organizations; such as, OMAF, Ag Canada, and Artificial Insemination Units. Employees consists of 300 staff members of whom 230 where circuit supervisors within 10 local regions. The majority of supervisors are men over the age of 45 who have been members for at least 20 years. They are paid a straight salary, compensated for travel expenses, worked a couple hours a day en route and served as the major communication vehicles to deliver the value of milk testing to herders. Other forms included a detailed reference guide outlining the purpose of milk testing, quarterly newsletters, invitations to regional meetings and a progress report outlining the top 50 per cent of herd in each county. Milk testing is also beneficial to the public as frequent…

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