Nonprofit Marketing Vs. Non-Profit Marketing

A nonprofit and a for-profit organizations have manifold sameness and numerous dissimilarities. Likewise, marketing process conflicts with a prevalent contradictory feature being that the intention of a “for-profit” marketing is to encourage customers to buy, while the principle of a “non-profit” marketing is frequently to persuade people to give for social good. This is to say, the return on investment engenders a genuine conflict between the two forms of organizations. Even though the doctrine of marketing remains constant, the methods are quite distinctive.
In the case of “for-Profit” marketing, the objectives of marketing in the “for-profit” are typically to let latent clientele in the corporate target market to get acquaintance with its products and services. It’s also a way for the “for-profit” business to engender and benefit form its production with a view to selling them in exchange for money. The organizations keep the money, and the purchaser savors the product or service she or he has gained. The “for-profit” marketing also linchpins on expanding innovative markets for obtainable products or ascertaining markets for new product lines. The four “P” namely, …show more content…
Its marketing intention is to craft responsiveness of a social issue and to grow financial support from the private and public for its cause. In this scenario, customers known as benefactors provide money to the organization in exchange for the option to have a say towards their philanthropic work. In the same way, the organization keeps the funds, while the donors retain the knowledge that the organization uses their contributions to make a difference for its cause (Hopkins, 2013, pp 148-151). In a “non-profit” organization there is no consideration for the four “P” strategy. In return we may suggest a new four “p” like purpose, presence, proximity and partnerships (Professor Mark, Devry university,