Non Market Stategy Essay

5016 Words Jan 21st, 2013 21 Pages
MARCH 2007

Professor Romain Wacziarg Littlefield 214 Tel: (650) 723 6069

Assistant: Chris Lion Littlefield 330 Tel: (650) 723 9040

This course addresses managerial issues in the social, political and legal environments of business. Cases and readings emphasize strategies to improve the performance of companies in light of their multiple constituencies, in both international and US environments. Topics include integrated strategy, activists and the media, legislation affecting business, lobbying, regulation and antitrust, intellectual property, international trade policy, and business ethics. Most core courses
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The course is structured in four parts of roughly equal lengths: 1. Business and the Public: focusing on the strategy of firms vis-à-vis the public, activists, and the news media. 2. Strategy in the Political Environment: focusing on issues such as lobbying, voting and regulation in domestic and international settings. 3. Strategy in the Legal Environment: focusing on issues such as torts, antitrust, intellectual property, privacy, etc. 4. Business Ethics: focusing on decision making when ethical dilemmas are involved.


COURSE MATERIALS 1. Business and its Environment (BIE), (5th edition, Prentice-Hall, 2005) by David P. Baron. This book was written specifically for P230 at Stanford and has been adopted by a number of other leading business schools. 2. The course packet, which contains some newly developed cases and additional readings on topics not covered in BIE. 3. To supplement these, additional reading materials are on reserve in Jackson Library. 4. Timely updates on issues addressed in class will be posted to the class webpage, linked to: COURSE REQUIREMENTS AND GRADING The course requirements are mastery of the content of the readings, constructive contributions to class discussions, a group-level project and the final examination. Grades will be assigned as a weighted average of three components—class participation (40%), a study-group level project (20%) and

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