Natural Ice Cream Case Study Essay examples
Natural ice cream has gained the reputation as being the most sought after ice cream parlours in Mumbai especially among the young people. It enjoys a very substantial footfall at its outlets, making thus evident the facility and service orientation applied to it. Natural ice cream as a company has been registering a …show more content…
The philosophy of Naturals is to find the purest and the finest ingredients and craft them into ice cream. It is a way of doing business that is as much demanding as it is
uncommon. This is the reason why Natural ice cream epitomizes as the finest ice creams of India.
The journey to a strong market holding was not a smooth sailing one. The process of producing traditional Indian ice cream was not only slow but also laborious and had to be done manually, which meant maintaining the consistency in taste was a huge challenge. It also had to be made in batches to ensure that it is fresh. To resolve this issue Kamath began seeking equipments which would not only make the traditional ice cream but also enhance productivity and ensure quality. Hence he approached a Dairy technologist who educated him on efficiency, bacterial quality, hygiene and consistency. Gradually he custom- made, developed and adopted equipments like mechanical churners to improve efficiency. He also faced