For private label brand respondents average response was option 4(mean 3.9) i.e. respondents agree that people buy private label brand because price is low whereas for national brand the average response was option 2(mean 2.1) i.e. respondents disagree that people buy national brand because price is low. The difference in perception is significant.
Table 6.12: Comparison In Terms Of Price
TYPE OF BRAND MEAN S.D. t-VALUE
Private label 3.93 1.23 30.7**
National brand 2.13 0.82
** SIGNIFICANCE AT .01 LEVELS. It implies that the difference in perception of respondent in national brand and private label brand in terms of price is significant
6.2.2. QUALITY
For private label brand respondents’ average response was option 4 (mean 3.7) i.e. Respondents …show more content…
On the other hand, women, being an ardent admirer of private label brands, believe that they offer good variety. The difference in perception clearly shows that women have inclination for private label brands. Now if we see national brands, both men and women are happy with the variety offered by national brands. Both seem to have a positive perception about national brands in terms of variety. Innovative products which is another important criterion to determine variety seems to be missing in national brands as both men and women are tight-lipped about the ability they have for providing innovative products.
STATEMENT 3: PRIVATE LABEL BRAND IS MORE INNOVATIVE NATIONAL BRANDS JUST COPY THEM
Table 6.36: Gender analysis for innovation in private label brands M SD T VALUE
MALE 3.44 1.14 6.40**
FEMALE 4.10 1.31
**Significant at .01 Level
STATEMENT 4: NATIONAL BRANDS ARE MORE INNOVATIVE STORE BRANDS JUST COPY …show more content…
Respondents disagree that with national brands you cannot get huge variety in product line. Graduates score two point eight. However, post graduates have two point four; and professionals also score two point four. Thus, there is no prominent difference seen in perception of the respondents.
6.5.4. OTHER FACTORS
PRIVATE LABEL BRAND
Private label brand doesn’t stand for high status in the mind of respondents as they either disagree mildly or disagree completely. The difference in perception is significant for the groups in terms of degree of disagreement. The mean score is two point three for graduates, while it is one point nine for post graduates and two for professionals.
Table 6.58: Opinion of educational categories on secondary factors about private label brand E1 = 129 E2 = 174 E3 = 296 E1 E1 E2 Critical
Table 6.12: Comparison In Terms Of Price
TYPE OF BRAND MEAN S.D. t-VALUE
Private label 3.93 1.23 30.7**
National brand 2.13 0.82
** SIGNIFICANCE AT .01 LEVELS. It implies that the difference in perception of respondent in national brand and private label brand in terms of price is significant
6.2.2. QUALITY
For private label brand respondents’ average response was option 4 (mean 3.7) i.e. Respondents …show more content…
On the other hand, women, being an ardent admirer of private label brands, believe that they offer good variety. The difference in perception clearly shows that women have inclination for private label brands. Now if we see national brands, both men and women are happy with the variety offered by national brands. Both seem to have a positive perception about national brands in terms of variety. Innovative products which is another important criterion to determine variety seems to be missing in national brands as both men and women are tight-lipped about the ability they have for providing innovative products.
STATEMENT 3: PRIVATE LABEL BRAND IS MORE INNOVATIVE NATIONAL BRANDS JUST COPY THEM
Table 6.36: Gender analysis for innovation in private label brands M SD T VALUE
MALE 3.44 1.14 6.40**
FEMALE 4.10 1.31
**Significant at .01 Level
STATEMENT 4: NATIONAL BRANDS ARE MORE INNOVATIVE STORE BRANDS JUST COPY …show more content…
Respondents disagree that with national brands you cannot get huge variety in product line. Graduates score two point eight. However, post graduates have two point four; and professionals also score two point four. Thus, there is no prominent difference seen in perception of the respondents.
6.5.4. OTHER FACTORS
PRIVATE LABEL BRAND
Private label brand doesn’t stand for high status in the mind of respondents as they either disagree mildly or disagree completely. The difference in perception is significant for the groups in terms of degree of disagreement. The mean score is two point three for graduates, while it is one point nine for post graduates and two for professionals.
Table 6.58: Opinion of educational categories on secondary factors about private label brand E1 = 129 E2 = 174 E3 = 296 E1 E1 E2 Critical