The current customers enjoy a premium product that performs phenomenally and will last a lifetime. Some of the current customers are loyal to the brand itself and because of its established reputation keeps them coming back. The potential customers are those people who are interested in the quality product but have not made the commitment to the higher price.
We plan to target the people who are constantly on the move but not limited to the outdoorsmen. This could be mobile businessmen, busy mothers, active teens, and anyone else who may be juggling multiple tasks on a day to day basis. Active people tend to have more wear and tear on an average product, so YETI decided to make their products virtually indestructible.
Although, as the brand grows the durable product has become more of a luxury good for those who are not that tough on the average good. Consumers buying decisions are likely influenced from the brand recognition of the their peers. By introducing the sealable lid the some current customers with the Rambler will become …show more content…
The people that make buying decisions are those with the authority to use company funds to purchase a YETI product however the suggestion or idea can come from anyone in any department. Companies may also be influenced by existing contracts a company may have with another cooler company, another big influence on the purchasing ability will be influenced by the size, growth, buying culture, and profitability of a
We plan to target the people who are constantly on the move but not limited to the outdoorsmen. This could be mobile businessmen, busy mothers, active teens, and anyone else who may be juggling multiple tasks on a day to day basis. Active people tend to have more wear and tear on an average product, so YETI decided to make their products virtually indestructible.
Although, as the brand grows the durable product has become more of a luxury good for those who are not that tough on the average good. Consumers buying decisions are likely influenced from the brand recognition of the their peers. By introducing the sealable lid the some current customers with the Rambler will become …show more content…
The people that make buying decisions are those with the authority to use company funds to purchase a YETI product however the suggestion or idea can come from anyone in any department. Companies may also be influenced by existing contracts a company may have with another cooler company, another big influence on the purchasing ability will be influenced by the size, growth, buying culture, and profitability of a