Mkt 571 Week 6 Quiz Assignment Essay

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MKT 571 Week 6 Quiz 1
Which of the following refers to the ability to meet humanity's needs without harming future generations?
• Sustainability
• Greenwashing
• Ecological footprinting
• Scalability

2
______ is an obligation to act in a way expected of a reasonable person.
• Reliance
• Liability
• Litigation
• Duty

Find the quiz answers here MKT 571 Week 6 Quiz

3
Your firm has decided to enter the international market with your product called Trema, a combination of a pocket organizer and cell phone. Even though the product has been a huge success in the home country, market research suggests some changes may be required before it can be introduced in Europe. Your CMO is of the opinion that
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• marketing plan
• market-based scorecard analysis
• marketing audit
• marketing metric

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8
Which of the following is true regarding a marketing audit?
• It focuses on analysis of those marketing activities that have failed to produce adequate results.
• It focuses on a firm’s macromarketing environment.
• It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps.
• It relies on feedback from company managers for data and opinions.

9
To protect a creative work from being published in any other manner, a company or author would ____________ the material.
• copyright
• patent
• trademark
• freelance

10
Which characteristic of a marketing audit is described by the methodical evaluation of the macro- and micromarketing environments, objectives and strategies, system, and activities?
• Independent
• Periodic
• Comprehensive
• Systematic

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