Mkt 571 Week 1 Mkt 571 Week 1 Essay

1244 Words Oct 11th, 2015 5 Pages
MKT 571 MKT571 Complete Course
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MKT 571 Week 1 Marketing Environment Simulation and Summary
Complete the Marketing Environment Simulation and Summary in MyMarketingLab.
Save your results report from the simulation to your computer.

Click the Assignment Files tab to submit your assignment.

MKT 571 Week 2 VALS Survey
Take the VALS Survey.
Submit a screen shot of your results through the Assignment Files tab. And post a response to the following:
How can marketers use this information?

MKT 571 Week 2
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* How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage * Expanding on your product offering from Week 2, provide the product mix for your team's new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees. * Create a new positioning statement for your product, and provide justification for your new positioning strategy.
Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.
Format your plan consistent with APA guidelines.

MKT 571 Week 5 Client Pitch Presentation
The Client Pitch presentation builds on prior learning on positioning and branding, while providing you an opportunity to apply the promotional mix concepts and theory creatively toward a new advertising campaign. This simulates the real world experience of pitching ideas to clients or to upper management.
Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client that reflects a change(s) to the product's positioning strategy. Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: * Identify any considerations you will need to employ to build and maintain the brand and customer loyalty. *

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